Advertisement

Living room

Campaign
Agency Network: 
Published/Aired: 
April 2010
Orkin:  Living room

Description

Print advertisement created by Rethink, Canada for Orkin, within the category: House, Garden.

Caption

Pests have nowhere to hide

Advertising Agency: Rethink Communications, Canada
Creative directors: Ian Grais, Chris Staples
Art director: Natee Likitsuwankool
Copy writer: Simon Bruyn
Agency producer: Jim Leith
Account manager: Jennifer Newsted
Studio Artist: Justin Renvoize
Photographer: Paul Lang, The Orange Apple Creative Imagery
Retouching / Illustration: The Orange Apple Creative Imagery
Log in to post comments
raavigeorgian's picture

very good idea

raavigeorgian
Activity Score 2444
Art Director at New Delhi
Reality Check's picture

The campaign looks a bit flat.

(I kid, I kid.)

Reality Check
Activity Score 2549
Patrick_B's picture

cool

Patrick_B
Activity Score 36
Wordnerd's picture

hey not bad

Wordnerd
Activity Score 6692
Copywriter
Blashyrkh's picture

Nice idea and neat execution.

Blashyrkh
Activity Score 32890
Art Director
Dzsoi's picture

Very interesting visual idea! I haven't seen this before.

Dzsoi
Activity Score 8611
Copywriter
Marlus Lau's picture

Nice!

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
andyStock's picture

Original idea, I like!!

andyStock
Activity Score 666
Don Rapper's picture

hehehe very good

Don Rapper
Activity Score 223
ibeg2differ's picture

This should win some metal! Clever approach for a pesticide. Gets the message without showing pest.

ibeg2differ
Activity Score 420
luispiter's picture

jajajaj wow.. i like it....

luispiter
Activity Score 2756
comunication
Hibon's picture

nice simple idea.

Hibon
Activity Score 3734

Simple ideas are the best !

Ted Danson's picture

This stuff is lame. Just because we haven't really seen it before, doesn't mean it's good.

Ted Danson
Activity Score 20
Dadaism's picture

Such creativity~

I love weird comments

Dadaism
Activity Score 161
Darling Design
Mickrock's picture

I like this.
It makes me ask the question 'what's going on here? Didn't take me long to figure it out.
Good little ha-ha. Retouching is well executed.

If I had to put my lame-ass client hat on, I'd have to ask if the call to action is strong enough.
It's a 'soft' ad, so I went to the site out of curiosity and the hard sell is there. Right in your face.
So, I think Rethink did their job.

Mickrock
Activity Score 53
Art Director at MegaCorp.
thedesignaddict's picture

A home run for Rethink (again). Simple idea. Well executed.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Adaddicted's picture

Fail... there's enough underneath the carpet ;-)

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

crashandburn's picture

Unique one, the graphic fits the copy well :]

crashandburn
Activity Score 55
perromalo's picture

love it

perromalo
Activity Score 429
Creative Director at Mateo&co
imagineit's picture

cool idea and great execution!

imagineit
Activity Score 550
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now