Description
Print advertisement created by Rethink, Canada for Orkin, within the category: House, Garden.
Pests have nowhere to hide
Creative directors: Ian Grais, Chris Staples
Art director: Natee Likitsuwankool
Copy writer: Simon Bruyn
Agency producer: Jim Leith
Account manager: Jennifer Newsted
Studio Artist: Justin Renvoize
Photographer: Paul Lang, The Orange Apple Creative Imagery
Retouching / Illustration: The Orange Apple Creative Imagery
Nice!
This should win some metal! Clever approach for a pesticide. Gets the message without showing pest.
This stuff is lame. Just because we haven't really seen it before, doesn't mean it's good.
I like this.
It makes me ask the question 'what's going on here? Didn't take me long to figure it out.
Good little ha-ha. Retouching is well executed.
If I had to put my lame-ass client hat on, I'd have to ask if the call to action is strong enough.
It's a 'soft' ad, so I went to the site out of curiosity and the hard sell is there. Right in your face.
So, I think Rethink did their job.
A home run for Rethink (again). Simple idea. Well executed.
Fail... there's enough underneath the carpet ;-)
withalltherespects
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