Pink Grapefruit, White Grape & Apple

Campaign
Agency Network: 
Published/Aired: 
November 2010
Original Juice:  Pink Grapefruit, White Grape & Apple

Description

Print advertisement created by DDB, Australia for Original Juice, within the category: Non-Alcoholic Drinks.

Advertising Agency: DDB, Melbourne, Australia
Executive Creative Director: Grant Rutherford
Creative Director: Brendon Guthrie
Head of Art: Tim Holmes
Art Director: Ian Bear
Copywriter: Michael Mulcahy
Illustrator: Stuart McLachlan
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Billoughsby's picture

Beautiful classic poster style, these three. Like a lot.

Billoughsby
Activity Score 5140
Art Director |

That's it.

Mr. Arizona's picture

Nice work. Congrats!

Mr. Arizona
Activity Score 6
Copywriter at Meta Communications
Cheerriiee's picture

Really Fresh!, i like it!

Cheerriiee
Activity Score 950
Graphic Designer
Guest's picture

I think it's lovely, but I do wish there was a different "serving suggestion" on the bottom of each ad. Why make them all the same?

Guest
CommandZ's picture

Bravo!

CommandZ
Activity Score 2387
Creative Director
shortafella's picture

good job dudes

shortafella
Activity Score 1057
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

Guest's picture

Great work for a product in a saturated category!

Guest
Anonymous Author's picture

Lovely.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Roger Keynes's picture

So good, it doesn't even need the 'Tastefully'!

Roger Keynes
Activity Score 5458
Copywriter |

The Jobless Writer
Will Think for Salary

CuriousPencil's picture

Needs it, otherwise some nitpick's going to point out the sideways gravity. The 'tastefully' lends some kind of physics to the whole composition, pointing the juice bottlewards. Um, even though the bottle's closed...

CuriousPencil
Activity Score 4167
Copywriter
Roger Keynes's picture

Curiouser and curiouser...

Roger Keynes
Activity Score 5458
Copywriter |

The Jobless Writer
Will Think for Salary

CuriousPencil's picture

No idea who borrowed my brain to write that comment.

Nurse!

CuriousPencil
Activity Score 4167
Copywriter
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