Apple & Forest Fruits

Campaign
Agency Network: 
Published/Aired: 
November 2010
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Original Juice:  Apple & Forest Fruits

Description

You can't lick a poster (well, you can, but make sure you've had your shots first). Taste has always been the impossible sense in print. But a new campaign by DDB Melbourne for the Original Juice Black Label range proves that the best-tasting juice in Australia also has impeccably good taste. Finding the sweet spot where flavours meet, this strikingly simple series of posters from DDB Melbourne manages to promote the exotic flavours of Original without once lapsing into juice cliche. "We've taken the style of early 20th Century lithographic posters and created something truly new and fresh," says Executive Creative Director Grant Rutherford. "It's everything great outdoor should be," he added, "Big, bold and beautiful".

Print advertisement created by DDB, Australia for Original Juice, within the category: Non-Alcoholic Drinks.

Advertising Agency: DDB, Melbourne, Australia
Executive Creative Director: Grant Rutherford
Creative Director: Brendon Guthrie
Head of Art: Tim Holmes
Art Director: Ian Bear
Copywriter: Michael Mulcahy
Illustrator: Stuart McLachlan
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Billoughsby's picture

Yummy indeed. I buy this series without reservations.

Billoughsby
Activity Score 5140
Art Director |

That's it.

Hiperion's picture

Well done :)
Great art!!!

Hiperion
Activity Score 3092
Creative Director at zinkproject Valencia
CuriousPencil's picture

And hidden in the blurb is the golden line 'the sweet spot where flavors meet' - delicious copy and strong, uncluttered visuals - mmmmemorable!

CuriousPencil
Activity Score 4167
Copywriter
Cheerriiee's picture

I like it, very retro style.

Cheerriiee
Activity Score 950
Graphic Designer
picopalqlea's picture

sorry, but looks like a "cum-shot"

picopalqlea
Activity Score 973
Guest's picture

Be honest: Is this the first non-porn site you've been to in eight years?

Guest
Guest's picture

thank you. i was wondering if i was the only one.

they are pretty and, if nobody else is seeing the subliminal image, VERY well executed.

Guest
Guest's picture

I feel bad for you if that's what yours look like. What a useless comment.

Guest
CuriousPencil's picture

You watch too much grape-porn my friend.

CuriousPencil
Activity Score 4167
Copywriter
Roger Keynes's picture

Sweeet.

Roger Keynes
Activity Score 5458
Copywriter |

The Jobless Writer
Will Think for Salary

kingzeus's picture

hahaha grape porn

kingzeus
Activity Score 260
Ideate Creative Communication |

"you are valued for your value so be valuable..."

kingzeus's picture

hahaha grape porn

kingzeus
Activity Score 260
Ideate Creative Communication |

"you are valued for your value so be valuable..."

TiltedChairCreative's picture

Two qualms: 1. Tagline (doesn't do it for me; after such a strong and simple visual connection, I left wanting more from the tag), and 2. Type choice for "APPLE AND FOREST FRUITS". I suppose it's a consistency thing in keeping with the label, but with such an organic feeling visual, I was looking for something a little less rigid to match. Otherwise, freaking AWESOME ad.

TiltedChairCreative
Activity Score 513
CuriousPencil's picture

Agreed on the tagline: especially since they've got the perfect line in the copy: "The sweet spot where flavours meet".

CuriousPencil
Activity Score 4167
Copywriter
shah wali jan's picture

Sweeet.

shah wali jan
Activity Score 257
Graphic Designer at coffee communication
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