Advertisement

Origami

Published/Aired: 
September 2007
 Origami
 Origami

Description

Caption

The mechanics should be thinking on a second choice.

Advertising Agency: Euro RSCG Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Mariano Duhalde, Maximiliano Sanchez
Head of Art: Maximiliano Sanchez
Art Directors: Pablo Carrera, Diego Fernandez Brun
Copywriters: Alexis Alvarez, Hernan Kritzer
Log in to post comments

Highest Rated

pablomartinm's picture

Honda tiene a mi gusto el mejor concepto de marca. The power of dreams. Mundialmente la creatividad da vueltas alrededor de el. Se que es un aviso de motos porque conozco sus logos. Pero la gente no. No sólo no lo entiendo el aviso. (no se entiende el titular traducido) Sino que no le encuentro sentido al intentar comprenderlo. Muchachos a laburar. No se olviden que la parte de autos la tiene sterman-viggiano. Y esto es más malo que lo que hacen ellos.
Por lo menos así lo veo yo.

pablomartinm
Activity Score 23
Art Director
elmikel's picture

There must be something wrong with the translation. It doesn't make sense...although I know what they're trying to say.
Nice art direction, idea is nothing new.

elmikel
Activity Score 1147
Illustrator
Kateter's picture

this is Toyota strategy! where's the Power of Dreams?

Kateter
Activity Score 2029
Copywriter
pablomartinm's picture

Honda tiene a mi gusto el mejor concepto de marca. The power of dreams. Mundialmente la creatividad da vueltas alrededor de el. Se que es un aviso de motos porque conozco sus logos. Pero la gente no. No sólo no lo entiendo el aviso. (no se entiende el titular traducido) Sino que no le encuentro sentido al intentar comprenderlo. Muchachos a laburar. No se olviden que la parte de autos la tiene sterman-viggiano. Y esto es más malo que lo que hacen ellos.
Por lo menos así lo veo yo.

pablomartinm
Activity Score 23
Art Director
Corner Store's picture

I'm seeing a lot of ads from many countries that misuse the English language, or at least don't use it that well. They spend all this money on a photographer, models, designer, and whatever else, how much does a competent translator cost? Or an English speaking Copywriter? Do these ads really go to print?

Corner Store
Activity Score 229
Art Director
kurtberengeiger's picture

Corner, I'm sure these adverts run in the country of origin's native language. Internal guideline copy for international adaption isn't the same thing (or does it incur the same costs) as translations for award-show presentations.

Besides all that, I'm really tired or origami adverts.

kurtberengeiger
Activity Score 7341
Copywriter
Corner Store's picture

Thanks, that makes more sense.

Corner Store
Activity Score 229
Art Director
chen115chen's picture

it means the cat is so heaith,so the repairman always have nothing to do.
they had better see this job as a part-time job~~~~~is that right?

on

chen115chen
Activity Score 164
Other at tongji university |

one day ......C(0.0)D

fractalrene's picture

The creatives should be thinking on a second choice.

fractalrene
Activity Score 1504
Copywriter
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement