Description
Print advertisement created by BBDO, Guatemala for Oriflame, within the category: Health.
Evens out and corrects the imperfections of the skin.
Creative Directors: Adolfo Lazo
Art Directors: Adolfo Lazo
Copywriter: Adolfo Lazo
Highest Rated
This, indeed, is the new look for modern women. You won't see any other kinda face on the catwalk.
Aarg!! Runs you over, with a steam roller.
This kind of over retouching freaks me out, the aliens are here again.
Mindhunter: i do not necessarily think this are that bad, with good placement probably in a magazine i think they basically show smoothness and you get it straight up by looking at it. i just think the line evens out is being taken to literal here and it clicks flat when you looks at the visual. but then again iam not a woman i thought it was selling smooth..
Mindhunter
Male creative team? Yeah, thought so. This is how not to create a cosmetics ad. When makeup brands talk about "evening out your skin" they refer to the skin colour, certainly not its physical contours. This kind of visual pun falls FLAT.
if the sand was more prominent the idea would have been conveyed.
I think its a great idea... just needed a better, more convincing execution.
Be awesome :)
This, indeed, is the new look for modern women. You won't see any other kinda face on the catwalk.
This is what an ad would look like if Terry Gilliam became an art director.
Latest Collections
