Ivory

Campaign
Agency Network: 
Published/Aired: 
June 2008
Oriflame:  Ivory
Oriflame Print Ad -  Ivory

Also From This Campaign 2

Description

Print advertisement created by BBDO, Guatemala for Oriflame, within the category: Health.

Caption

Evens out and corrects the imperfections of the skin.

Advertising Agency: BBDO Guatemala
Creative Directors: Adolfo Lazo
Art Directors: Adolfo Lazo
Copywriter: Adolfo Lazo
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Highest Rated

Frits Harkema's picture

This, indeed, is the new look for modern women. You won't see any other kinda face on the catwalk.

Frits Harkema
Activity Score 713
Antwerpen
AnubisibunA's picture

flat face, flat face!

AnubisibunA
Activity Score 36
Other at Marketing Web Developer
esteb's picture

Done for a razor.
It's somewhere on this site.

esteb
Activity Score 671
art
Jon-Paul Mountford's picture

Aarg!! Runs you over, with a steam roller.
This kind of over retouching freaks me out, the aliens are here again.

www.jpmountford.com

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

vwray81's picture

Wow these are just absolutely horrible.

vwray81
Activity Score 256
Art Director
purplerodent's picture

Mindhunter: i do not necessarily think this are that bad, with good placement probably in a magazine i think they basically show smoothness and you get it straight up by looking at it. i just think the line evens out is being taken to literal here and it clicks flat when you looks at the visual. but then again iam not a woman i thought it was selling smooth..

purplerodent
Activity Score 123
Art Director |

Mindhunter

Quink's picture

Male creative team? Yeah, thought so. This is how not to create a cosmetics ad. When makeup brands talk about "evening out your skin" they refer to the skin colour, certainly not its physical contours. This kind of visual pun falls FLAT.

Quink
Activity Score 234
Copywriter
CR_AD's picture
CR_AD
Activity Score 413
Other
credosian's picture

if the sand was more prominent the idea would have been conveyed.
I think its a great idea... just needed a better, more convincing execution.

credosian
Activity Score 273
Copywriter at Climb Media |

Be awesome :)

Frits Harkema's picture

This, indeed, is the new look for modern women. You won't see any other kinda face on the catwalk.

Frits Harkema
Activity Score 713
Antwerpen
pierrelastname's picture

doneeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee

pierrelastname
Activity Score 2865
Copywriter
Copywriter3003's picture

This is what an ad would look like if Terry Gilliam became an art director.

Copywriter3003
Activity Score 30
simon.gross's picture

Yeah, Brazil wasn't it?

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
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