Agency Network: 
Published/Aired: 
April 2012
Organ Donor Foundation:  Parachuter

Description

Print advertisement created by Lowe, South Africa for Organ Donor Foundation, within the category: Public Interest, NGO.

Caption

If you're not an organ donor when you die, you take someone else with you.

Advertising Agency: Lowe Cape Town, South Africa
Executive Creative Director: Kirk Gainsford
Art Directors: Brendan Hoffmann, Lisa Hodgskiss, Dane Alexander
Copywriter: Natalie Rose
Photographer: Gerard Turnley
Retoucher: Rob Frew
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Highest Rated

kalankji's picture

straight on!

kalankji
Activity Score 229
kalankji's picture

straight on!

kalankji
Activity Score 229
kalpesh78's picture

this is too convoluted. sorry. doesn't work for me.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Hadrons's picture

I don't care for this propaganda .
It bullies people's values.

There are different considerations to this matter, and this is not the right forum for this venue.
Respect the differences and don't force your perspective.

Hadrons
Activity Score 6056

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MindDrift's picture

No matter the differences, if one believes that earthworms are more worthy of his body parts than a sick child, then he is a criminal. By the way, great ad!

MindDrift
Activity Score 1164
Art Director
Hadrons's picture

This is not the issue.
There are medical and ethical questions as to when organs are deemed valid for harvesting.

This propaganda (as propaganda does) ignores whole ethical systems, some thousands of years old, as well as a person's inalienable right to subscribe to them.

As an example, the liver and lung may only be harvested while the donor's heart is still beating - a fundamental definition of Life in religious value systems.

Hadrons
Activity Score 6056

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

ffffffwhat's picture

In my opinion, if it gets someone thinking about this issue, it's valid.

ffffffwhat
Activity Score 261
Art Director
everartz's picture

such a daring and strong visual. but isnt it cats that have 7 lives?

everartz
Activity Score 7613
Art Director |

| everartz |

killazol1's picture

well let's say that the idea is ok. but i agree with Hadrons. It's one very delicate issue.

killazol1
Activity Score 354
zen_cah's picture

Nice ad.
On ethical issues, the use of propaganda is to change the public's view. You are right that there are seated ethical belief that organs should not be donated or issues about transplantation from living people, but if government believes (as well as scientists/ doctors/ social workers...) and sincerely believes that organ donation is a practical way to save people's lives, why can't they persuade others by the form of advertising?

zen_cah
Activity Score 72
Hadrons's picture

I accept your argument, but this approach wasn't exhibited in this ad.

Their slogan is: "If you're not an organ donor when you die, you take someone else with you"

This is the behavior of a bully: They don't convince.
They just shame and blame all the rest that do not subscribe to their scientific belief.

Hadrons
Activity Score 6056

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Mammoths-Not-Dead's picture

gloomy and sinister

Mammoths-Not-Dead
Activity Score 414
mr.x's picture

Done! Will post when I find the original ad.

mr.x
Activity Score 998
Forsbergs Skola
Wordfruit's picture

Would you see it as better ethically if the focus was on what you can do (save a life) rather than the idea that you're taking a life?

Ethics aside, I think the crafting of the ad is pretty good.

Wordfruit
Activity Score 1023
Hadrons's picture

Yes to your question, more palatable.

p.s. - the art is lame.

Hadrons
Activity Score 6056

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Alexis-Chellito's picture

I agree, their message falls in line with that type of advertising that argues that if you do not support a cause, you're against it (if you're not fighting against cancer, then you support Cancer) which, of course, isn't the case and is a resentful implication

Alexis-Chellito
Activity Score 109
Copywriter
zen_cah's picture

yes.

zen_cah
Activity Score 72
kleenex's picture

No no and No.

kleenex
Activity Score 58777
Web Designer/Developer
Chopper's picture

Be responsible not responsive.

Chopper
Activity Score 1015
gonndo's picture

I don't conceive this approach as appropriate, sorry...

gonndo
Activity Score 1092
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

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