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Organ donation, Heart

Published/Aired: 
August 2006
 Organ donation, Heart
 Organ donation, Heart

Description

This campaign is designed to recruit young creatives for the advertising agency Serviceplan in Germany. The flight of 4 posters provokingly asks graphic design and advertising students, who are willing to “donate” their brains, hearts and eyes for good advertising to apply for a job at Serviceplan.

Advertising Agency: Serviceplan München/Hamburg, Germany
Creative directors: Carlos Obers
Art Director: Sonja Färber
Copywriter: Carlos Obers
Account Executive: Sybille Stempel
Photography: Saulo Bambi, Florence
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fersvax's picture

GROSS!!!!!!

fersvax
Activity Score 1239
Creative Director |

FER.

Andreas TM's picture

Indeed.

Andreas TM
Activity Score 129
Creative Director
fractalrene's picture

kinda Gunther von Hagens stuff, huh?

fractalrene
Activity Score 1504
Copywriter
lorem_ipsum's picture

Organspende ist eine heikele Sache...
bringt man sie auch noch mit Serviceplan in Verbindung...
nja... whatever... ;)

lorem_ipsum
Activity Score 196
Art Director
stateoftheart's picture

Creative Brief-
Business Problem: You guys suck, we need to hire new creatives. Get to work.

stateoftheart
Activity Score 181
Copywriter
FPO's picture

agreed.

FPO
Activity Score 58
Art Director
Minimum's picture

I LOVE IT!

Finally some business that has the balls to do such a thing. This is our body people, nothing dusgusting about it. Go to a museum and you will see it. I think it is rather couragous

Minimum
Activity Score 1430
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Vicky's picture

Well our body has shit inside too, so if you think because its inside its not gross think again, or you think shit is not gross. By the way... i dont think is gross, i just dont like it, to much information.

Vicky
Activity Score 375
Creative Director
raverus's picture

well it doesn't encourage me to donate anything.....too forced

whats the point of the ad?

make u love it coz it looks cool? kill ur own client.....

raverus
Activity Score 1476
Art Director
puppiepoppy's picture

Delicious!!!!!!

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

mrtalented's picture

"donate" their parts at ad agency? forced and gross.

mrtalented
Activity Score 2171
Creative Director
teenie's picture

I don't care so much that it's gross - I just think it's way too complicated a mental leap. It's weird to have a figurative expression (we need your heart) coupled with a literal execution (here's the inside of a human body). It makes for a strange disconnect. Add that to the science-museum pictures (which reminds me of the human body exhibition that's playing here at the monet), and you're taking my head in 6 places at once. The message is muddled.

teenie
Activity Score 1894
Copywriter
addyhoch10's picture

if you take it too literal it's gross. if you take it with a little sense of humour it's not.
i mean this is not a food ad, is it?
when i saw this for the first time i liked it. maybe because it's different.

addyhoch10
Activity Score 2592
Art Director
postman's picture

It's not a food ad indeed - lack of parsley. And a lemon slice, maybe.

postman
Activity Score 951
Other
karra98's picture

It would be an excellent poster for THE MUMMY RETURNS!!!

karra98
Activity Score 48
Copywriter |

FRG

novel's picture

no body one will see this ad!
yuck!

novel
Activity Score 190
Copywriter |

::son of mount malang::
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::

jungleraven's picture

liked th approach very much...hwever th copy cud b more edgy...7/10.

jungleraven
Activity Score 291
Copywriter |

Sell the sizzle, not the steak.

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