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Organ donation, Brain

Published/Aired: 
August 2006
 Organ donation, Brain
 Organ donation, Brain

Description

This campaign is designed to recruit young creatives for the advertising agency Serviceplan in Germany. The flight of 4 posters provokingly asks graphic design and advertising students, who are willing to “donate” their brains, hearts and eyes for good advertising to apply for a job at Serviceplan.

Advertising Agency: Serviceplan München/Hamburg, Germany
Creative directors: Carlos Obers
Art Director: Sonja Färber
Copywriter: Carlos Obers
Account Executive: Sybille Stempel
Photography: Saulo Bambi, Florence
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Highest Rated

k-rocka's picture

disgusting.

k-rocka
Activity Score 426
Graphic Designer
k-rocka's picture

disgusting.

k-rocka
Activity Score 426
Graphic Designer
twelve_noon's picture

vampires' association looking for young blood?

twelve_noon
Activity Score 617
Creative Director
msred's picture

Okay. And this makes me want to look into organ donation because...

msred
Activity Score 491
Graphic Designer
PaulyG_fill in the blank's picture

it's not promoting organ donation in the literal sense. It's an agency looking for the best 'eyes, brains, hearts, etc.' in the business.

By donating your eyes, you're going to go work for them.

PaulyG_fill in ...
Activity Score 1148
Copywriter
msred's picture

okay thanks - i didnt read the caption

msred
Activity Score 491
Graphic Designer
PaulyG_fill in the blank's picture

anytime.

PaulyG_fill in ...
Activity Score 1148
Copywriter
teenie's picture

And aren't we suppsed to avoid showing an eye, writing "eye" and then using an arrow to point the eye out? It's an ad aimed at creatives - we get it! We get it!

teenie
Activity Score 1894
Copywriter
jungleraven's picture

thtz just to give it a more feel of it...
imagine it without th arrow n th caption

jungleraven
Activity Score 291
Copywriter |

Sell the sizzle, not the steak.

Ubiera's picture

Me encanta esta idea para reclutamiento. sarcastico pero refrescante.

Ubiera
Activity Score 20
Graphic Designer
buddhaofsuburbia's picture

The idea is sound. The visual, striking. But the copy, needs a lot of work (probably, translated from German). If you guys need a copywriter, feel free to get in touch with me. Danke!

**********************************************************************
1. emotion + insight + debunking category = Ad

2. Fresh strategy + vivid execution = Award

3. Idea + Co-opting culture = Brand Momentum

buddhaofsuburbia
Activity Score 49
Copywriter |

**********************************************************************
Need a copywriter? Call me.

JUANcho's picture

GAS!! Que asco!!!! Y yo creo que ayudar a alguien no debe dar asco!!!

JUANcho
Activity Score 50
Graphic Designer
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