Also From This Campaign 5
Description
Print advertisement created by FCB, United States for Oreo, within the category: Confectionery, Snacks.
Caption
1969 | First step on the moon
This year, OREO turns 100 years young.
Celebrate the kid inside at oreo.com/birthday.
Advertising Agency: Draftfcb, USA
Executive Creative Director: Darren Moran
Creative Director: Megan Williams
Group Creative Director: Jill Applebaum
Creative Director / Art Director: Megan Sheehan
Copywriters / Art Directors: Jill Applebaum, Bob Neuman
Executive Producer: Anthony Nelson
Photographer: Richard Pierce
Concept: Pierre-Marie Faussurier, Sebastien Zanini
Designers: Yego Moravia, Johnny Por Taing, Bangwool Han
Art Producer: James Kozyra
Executive Creative Director: Darren Moran
Creative Director: Megan Williams
Group Creative Director: Jill Applebaum
Creative Director / Art Director: Megan Sheehan
Copywriters / Art Directors: Jill Applebaum, Bob Neuman
Executive Producer: Anthony Nelson
Photographer: Richard Pierce
Concept: Pierre-Marie Faussurier, Sebastien Zanini
Designers: Yego Moravia, Johnny Por Taing, Bangwool Han
Art Producer: James Kozyra
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Mar 08, 2012 - 13:09GonzoGoesToBitgurg
Love it.
It looks dead. It smells dead. Yet it's moving around... That's interesting.
Mar 09, 2012 - 6:45arnwald
Best one also for me. Budweiser ran exactly the same campaign in the 90's (with cans).
Forabord, Barcelona
Mar 13, 2012 - 4:45krazy
So simple yet so straight-to-the-point. Kudos to the agency/Kraft for coming up with this idea.
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