Also From This Campaign 5
Description
Print advertisement created by FCB, United States for Oreo, within the category: Confectionery, Snacks.
1975 | Jaws attacks on-screen
This year, OREO turns 100 years young.
Celebrate the kid inside at oreo.com/birthday.
Executive Creative Director: Darren Moran
Creative Director: Megan Williams
Group Creative Director: Jill Applebaum
Creative Director / Art Director: Megan Sheehan
Copywriters / Art Directors: Jill Applebaum, Bob Neuman
Executive Producer: Anthony Nelson
Photographer: Richard Pierce
Concept: Pierre-Marie Faussurier, Sebastien Zanini
Designers: Yego Moravia, Johnny Por Taing, Bangwool Han
Art Producer: James Kozyra
Wha?
This visual is for their birthday? That's a bit of a stretch. Looks like Oreo is sponsoring a film festival.
Not if you see the rest of the campaign...
It looks dead. It smells dead. Yet it's moving around... That's interesting.
You're lucky if people pay attention to any one execution. If you need them to see the whole campaign to make sense of it, you're overly optimistic – particularly if all it would take is some better copywriting to make each execution make sense on its own.
I love all the ads. Some though work better than others though.
These chosen points in history are way too random.
Also: need more creative directors on this project.
+++
"I love some things, and don't love some other things."
Concept is really cool, execution is not too bad, but this one was the least of my favourites.
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