Draftfcb’s role in the “Daily Twist” campaign for Oreo concluded with fanfare Oct. 2 with creatives working real-time in New York Times Square to produce the final execution. For 100 days, a digital “Daily Twist” was posted on Facebook and via other social channels like Twitter to deliver topical news through the lens of an Oreo. Yesterday’s Twist – which so far has garnered more than 23,800 likes – was selected by consumers via social channels, as was the concept. The anniversary of the first High Five bested a suggested Twist to commemorate the anniversary of the Twilight Zone, which premiered on Oct. 2, 1959, and an execution on the warp drive being deemed feasible by scientists.
Print advertisement created by FCB, United States for Oreo, within the category: Confectionery, Snacks.