Objective: To communicate the safety advantage of using circuit breakers to Sri Lankan masses who are largely unaware of the product benefits.
Insight: Traditionally, Sri Lanka is very conservative for young couples. They are always under strict adult supervision when they visit each other. There’s always an adult monitoring them to stop them from going overboard with their mutual affections.
Idea: We show an adult sitting intimidatingly in the middle of a young couple, completely dousing their romantic flame. With a copy line that reads “No chance of flame” we further drive our message that our circuit breakers too, similarly protect electrical systems from overloading, preventing fires from within.
Print advertisement created by TBWA, Sri Lanka for Orel Corporation, within the category: Electronics, Technology.
Managing Director: Renuka Marshall
Associate Creative Director: Mithila De Silva
Art Director: Thilaka Nanayakkara
Copy Writers: Sohan Ratnaike, Asiri Allage
Illustrator: Kasun Geethendra, Sisil Fernando
Client Services Director: Nishani De Soysa Maurice
Studio Manager: Saminda Rupasinghe
Digital Retoucher: Mahalingam Rajive Kanth
Photographer: Saminda Rupasinghe / Skylight Photography
CCO TBWA\Sri Lanka: Nathasoruban Sivapatham
Special Thanks: Subhash Pinnapola / Former CCO TBWA\ Sri Lanka, Mario De Soyza / Former Head Of Creative TBWA\Sri Lanka, Anthony Chelvanathan / SVP Creative Director Leo Burnett Toronto