Cruel children

Agency Network: 
August 2010
ORCA:  Cruel children
ORCA Print Ad -  Cruel children


Print advertisement created by McCann, Serbia for ORCA, within the category: Public Interest, NGO.


Children can be cruel.
Teach them that animals have fealings, too.

Advertising Agency: McCann Erickson Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Director: Milan Perisic
Creative Coaching: Yaniv Mlinarski
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pierrelastname's picture

bad ad.

Activity Score 2865
ivan's picture

Please elaborate more. We're interested to learn the reasons.

Creative Director at Ads of the World
HappyHour's picture

the copy and the visual are pretty irrelevant to each other. also, children who hurt animals aren't necessarily "cruel," they usually just don't understand. also, animals don't have feelings.

Activity Score 2377
LeeHarvey's picture

"Animals don't have feeling".... You're the kind of kid that blew up frogs with a straw and burnt ants with a magnifying glass. Many animalmolesters grow up to be serial killers.

Activity Score 3043
Creative Director
Guest's picture

Bad ad and the word fealing is misspelled

Guest's picture

is that a joke?

elyoshiro's picture

No hay concepto, creo que hizo falta darle un par de vueltas a la idea.

Activity Score 546
Creative Director at Dir. Creativo Digital |

Hibon's picture

Simple... nice idea.

Activity Score 3734

Simple ideas are the best !

Blashyrkh's picture

Visual is ok but the word "cruel" is too cruel. Nowadays I still want to shot that bastard who barks with no reason every time I park my car and save the whole quarter.
This ad will work for any organization who takes care of the children, this one don't.

Activity Score 32892
Art Director
Kamikaze777's picture

kinda lame, the art is good but that's it, like said before the copy is irrelevant

Activity Score 119
My deskop
kondensofke's picture

i like both the art & the copy. and how being a kid can be an excuse for hurting a living thing? if you can understand abstract notions you're old enough to care about others

Activity Score 336
keithstoeckeler's picture

Really weak.

Activity Score 425
mmackinven's picture

I actually quite like this. :)

Activity Score 1606
Art Director at Freelance |

Migzter13's picture

cruel is such a stroooong word...

Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Chris's picture
Activity Score 1935
Art Director
Guest's picture

hmm, not really

Guest's picture

there are lot of ads with lego cubes, it's about idea

LeeHarvey's picture

All you 'not really'-sayers; I think Chris is DARN RIGHT!

Activity Score 3043
Creative Director
Guest's picture

i commented twice by mistake, and i dissagree. i've seen that anti-smoking ad (i believe) years ago and probably all of us did. this cat ad is fresh for me, and I think is way too different than that one - in both, copy and art direction

shereefku's picture

its very simple, clean, vivid and easy to understand. ad
I like it.

Activity Score 16
Graphic Designer at DDBi Jeddah
Dzsoi's picture

How is this copy disconnected from the visual? I see no disconnection at all...

Activity Score 8603
Martijn's picture

This needed a creative coach? What is a creative coach?

I don't like advertising telling me how to grow up my children and I don't think it works. If a good ad tells me that cruel stuff is done to animals and it convinces me, then I will tell my children too.

Activity Score 1876
Copywriter at nurun |

Guest's picture

What if your children are doing the cruel stuff?

Mercury's picture

Great art design, i really like the contrast and the style of it

Depending on where you consider putting it, the text is too small and un-noticeable from a distance.

Activity Score 3
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