Description
Print advertisement created by Bleublancrouge, Canada for Orbit, within the category: Automotive.
Creative Director: Gaëtan Namouric
Copywriter: Jonathan Rosman
Art Director: Sébastien Deland
Client Services: Francis Armstrong, Christiane Rochon
Photographer: Alain Desjean
Retoucher: Claude Lafrance

so what?
so you're inside your house, chillin...
then suddenly you have that strange feeling of hearing your car roar. U turn it on without leaving the room...
and then, suddenly again, u go out, and some motherfucker stole yout car beacuse u let it on...

What a dumb comment! You really think you can get your car stolen? This product start your car, that's it. You need the key to be able to drive it after.
Getting your car warmer during winter, without going outside in the cold each morning, make this campaign effective.
Nice job!

i kind of like these

what a stupid product. Who wants to start a car when he's still in bed?

Such dumb comments here! You really think you can get your car stolen? This product start your car, that's it. You need the key to be able to drive it after.
Getting your car warmer during winter, without going outside in the cold each morning, make this campaign effective.
Nice job!
'getting your car warmer during winter'... you mean the inside? Put on an extra sweater! Anti-environment solutions are totally not done!

Ok, but getting your car warm should be the creative angle then, not lying in bed.