The whole concept revolves around portraying the message that breath odour can signal an underlying medical condition which may be lethal to oneself. Orbit improves the quality of dental hygiene and has received the Seal of Acceptance by the Indian Dental Association. The message is communicated in a manner that is subtle and at the same time creates an exaggeration that does not put off the audience. Images of food items were selected that are known to cause bad breath and were incorporated with a weapon through photo-manipulation. The brand identity has also been redesigned as part of the entire concept.
Print advertisement created by College of Art, India for Orbit, within the category: Confectionery, Snacks.