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Lilac

Campaign
Agency Network: 
Published/Aired: 
November 2007

Description

Print advertisement created by Fred & Farid, France for Orangina, within the category: Non-Alcoholic Drinks.

Caption

Naturally Juicy.

Advertising Agency: FFL Paris, France
Executive Creative Directors: Fred & Farid
Art Supervisors: Feng Huang, Thomas Raillard, Jerome Laan
Art Director: Nanaë Hassaku
Advertiser’s Supervisors: Hugues Pietrini, Marie-Laure Trichard
Art Buyer: Camille Guerrier
Illustrator: Antoine Helbert
Making and Retouching: Julie Poigneau
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Highest Rated

too much's picture

Sometimes .... I HATE ADVERTISING.

waqar ahmed riaz

too much
Activity Score 13

waqar

Nthngmn's picture

This campaign is absolute tripe. I would be ashamed to have this come from my agency. The only one who made out like a bandit here was the illustrator. good on him.

Nthngmn
Activity Score 626
Art Director
Albondiga's picture

I totally agree. And doing 20 of them doesn't compansate for it being shite

Albondiga
Activity Score 96
Graphic Designer
tibal's picture

naturally boring

tibal
Activity Score 4
Copywriter
jonybeta's picture

I hate this campaign, but i kind of love it.
micorazontusmanos.blogspot.com

jonybeta
Activity Score 364
Art Director at Leo Burnett |

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

everartz's picture

wow! too many ads.. wow! too much yellow!...im dizzy and this campaign isnt worth creating tonz of!!

everartz
Activity Score 7613
Art Director |

| everartz |

lsadunb's picture

Well, the film looks controversial, some people like it, some people don't. But the press campaign is horrible for everybody, don't you think so?!?

lsadunb
Activity Score 571
Copywriter
arstewar's picture

the vid they did is great though, gets people talking

arstewar
Activity Score 232
Art Director
Oz's picture

It's a weird campaign for both positioning and execution - great in the tv, btw.
Apparently some strange feeling comes out when you mix sexy animals and orange juice... which is not necessarily bad though.
Brave client.

Oz
Activity Score 60
puppiepoppy's picture

This would win BIGGEST CAMPAIGN OF THE YEAR.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

elmikel's picture

This is one big stupid bullshit unless I'm missing something here... I don't wanna be rude but I would really like to know what shit they were smoking...

Illustrations are nice though...

elmikel
Activity Score 1147
Illustrator
madugongmaria's picture

are we going back to the psychedelic era?

madugongmaria
Activity Score 74
Other at UST CFAD
Amit's picture

Ah finally the last ad of the lot! How happy it makes me. I thought the boredom would never end.

Amit
Activity Score 40
Copywriter
too much's picture

Sometimes .... I HATE ADVERTISING.

waqar ahmed riaz

too much
Activity Score 13

waqar

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