Popcorn

Agency Network: 
Published/Aired: 
March 2009
Orange:  Popcorn
Orange Print Ad -  Popcorn

Description

Print advertisement created by Publicis, France for Orange, within the category: Professional Services.

Advertising Agency: Publicis Conseil, France
Creative Director: Steve O'Leary
Art Director: Nicolas Ermakoff
Copywriter: Daniel Chandler
Copywriter: John Whelan
Photographer: Alain Courneau
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Guest's picture

movie, asia - ok.
where's orange?

Guest
Guest's picture

Think you'll find it in the bottom right hand corner... kinda stands out quite clearly... DUMBASS!

Guest
Scam Detector's picture

That's not the point. Where is the connection between the visual and the brand? You can slap any logo in this poster.

Scam Detector
Activity Score 1048
General Manager
Guest's picture

Why over complicate it by trying to put some deep connection between Orange and the visual. There is already a pretty firm connection between orange and the movie industry, plus the fact that the poster is in the Orange corporate colours of black and orange.

I think this is intended to be a simple corporate identity poster that viewers can understand at a glance, and I think it does this well.

Guest
Guest's picture

ITS A SPONSOR OF THE FESTIVAL !!!

Guest
Guest's picture

Without copy, I can get only Asian Film Festival. Where is the idea of "Partnership"? Don't tell me the color of chopstick.

so force for me >_<

Guest
miko1aj's picture

are You a client? marketer?

miko1aj
Activity Score 3082
Guest's picture

i think chopstick represent partnership (chopstick always needs to be pair)..
Anyway, i don't this is the best way to show.

Guest
Guest's picture

guys, morons, it's an asian (chopsticks) movie (popcorn) festival??? dimwits!!

Guest
sebarestless's picture

Orange wanted to put a logo on The Asian Film Festival poster and they accepted :P

sebarestless
Activity Score 116
Guest's picture

c quand meme une grosse merde de junior

Guest
sirvan's picture

This is pretty damn clever. And, unlike most of the ads around here, most likely REAL.

sirvan
Activity Score 29856

+++

"I love some things, and don't love some other things."

Guest's picture

This crap is the epitome of a first idea.

Guest
Puente's picture

It's excellent. One of the best displayed on this site in a long time.

Puente
Activity Score 2
Creative Director
TRICKY's picture

idea is old but still it makes sense

"just commenting to gather points i love free drinks"

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

bknowlden's picture

This is one of those partnership ads that you're asked to just get done with already by your CD. I think this is a respectable little ad, nice job.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Guest's picture

You seem like a smart creative, how come you don't have any work on this site.

Guest
MindZoo's picture

I don't care about the connection between Orange and the film fest - I just really dig the chopstick/popcorn idea. Tastefully executed.
Also, it clearly states that Orange is a partner and makes them look responsible for this clever bit of advertising.

MindZoo
Activity Score 119
Other at Boomtown Productions
Scam Detector's picture

It does matter that you connect the brand with the content. People will remember the chopsticks with popcorn but forget Orange. Could be any brand sponsoring.

Scam Detector
Activity Score 1048
General Manager
corporal_hicks's picture

Nice one. Clear.

corporal_hicks
Activity Score 365
Art Director
erin montemurro's picture

this one works for me - idea is clearly presented

erin montemurro
Activity Score 373
Copywriter at school of life |

how do like them apples

john ler's picture

Only Publicis can afford two copywriters for such a line...

Anyway, nothing new there. Quite disappointing coming out from publicis & orange.

john ler
Activity Score 665
Creative Director at Euro RSCG Casablanca, Morocco
Guest's picture

Not new....seen this idea in Reunion Island 2 years ago for QUICK "hamburguers restaurants" Chinese new year promotion...Publicis Paris boys should go out more from their "quartier" of the "Champs Elysée parade" ;-)

Guest
Guest's picture

very old idea.

Guest
Guest's picture

oh lala les francais :)

Guest
Guest's picture

yeah, nice idea

Guest
slimseni's picture

First-class nonsense.

slimseni
Activity Score 85
Copywriter |

Ever wondered why 'Gorilla' won a 'Lion'(at Cannes)?

mk86's picture

Orange is a big brand. You don't really need a connection because everyone in Europe, etc knows what this is. It's like AT & T in the US, or Rogers in Canada. That said, I think this is nice, but not great or even eye-catching.

mk86
Activity Score 84
Copywriter at Student |

Meg

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