Beatles

Campaign
Agency Network: 
Published/Aired: 
May 2009
Orange Blue:  Beatles

Description

Print advertisement created by La Familia, Chile for Orange Blue, within the category: Fashion.

Caption

Clothes with a history.

Advertising Agency: Agencia La Familia Santiago de Chile
Executive Creative Director: Miguel Ángel Barahona
Art Director: Rodrigo Portales
Copywriter: Nicolás Guzmán
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Guest's picture

Spec work.............. No way the Beatles would give up their image for this company

Guest
Scam Detector's picture

Simply order them at a stock agency. You don't work that long in advertising, do you?

Scam Detector
Activity Score 1048
General Manager
Guest's picture

nice art, copy and concept.

Guest
Guest's picture

simple and clear... good work...

Guest
shahidali's picture

path breaking route. and i mean it. it can change the face of the compay and i believe, the TG for this ad is amply available with meaningful economic size in every country.
btw, r u legally crear? beatles with orange blue? r these for real?
do i sound like a beatle fan? i'm not.

shahidali
Activity Score 4065
Dhaka, Bangladesh |

shahid

just write's picture

Very good concept... Beatles is worlds most heard band... This campaign will work wonders for them...

just write
Activity Score 651
Copywriter at Banyantree communications
tantrik_indian's picture

Excellent idea. There is no direct suggestion that the Beatles wore the brand's clothes - instead it is suggestive that someone in the crowd wears the brand, yet the promise is fulfilled. Nice.

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

Guest's picture

Do the Beatles lawyers consent to this. Shame on you for scam work.

Guest
Guest's picture

Please, stop doing scam.
At least, do scam ads that could run if the client exist and had money.
A Beatles ad? Come on!!!

Trucheros, dejen ya de hacer avisitos de mierda.
Nadie les quita el derecho a hacer campañas para festivales, pero por lo menos hagan campañas que podrían publicar en el mundo real.
¿Los Beatles?
Por favor, tengan un poco de vergüenza.

Guest
Guest's picture

Beatles???? again???? come on!!!

Guest
Guest's picture

Both guests: Images are available at your local stock agency. Just pay them for the rights.
Obviously you don't work in advertising, or at least not long enough.

Guest
Guest's picture

The mexican legislation is very different, you can´t buy a photo without buying also the rights for the artist.

Guest
Guest's picture

If you'd been working in the bus for longer than it takes to knock up a scam, you'd know that buying an image only buys just that - the right to the image. It does not include the rights of any well-known people in that image unless they have signed a model release. The stock library will tell you as much.

Interesting you have not denied the campaign is scam, only expressed an - entirely incorrect - legal opinion. Run this and get sued. Then try suggesting others have not been in the business 'long enough'.

Guest
Guest's picture

Regardless of whether or not the photo was picked up at a stock house, you just can't use a famous persons identity to sell a product. That is completely and utterly illegal

Guest
Guest's picture

You guys are idiots....You can't use the image rights of famous people. What planet do you live on? SCAM SCAM SCAM.

Guest
Guest's picture

There's a couple of live images of the Beatles on Getty alone. The rights would be included in the total cost that the website would've already negotiated

Guest
theanc's picture

Nothing great.

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

Guest's picture

AND THE BUSH'S ADS OR OBAMA OR HITLER OR GANDHI OR CHAVEZ ....?????..... ETC, ETC, ETC... JAJA IDIOT'S

GOOD CAMPAING...

Guest
Guest's picture

//There's a couple of live images of the Beatles on Getty alone. The rights would be included in the total cost that the website would've already negotiated//

Absolutely, positively not true. Any public figure or famous person who's dead and who has an "estate" (eg. John Lennon, Einstein or Marilyn Monroe) or who's alive and has a lawyer has to be negotiated with IN ADDITION to purchasing the photo. And I might add, messing with Beatles' images is really dangerous because they'll come after you with legal guns blazing.

BTW, images of presidents and the like, while technically still under the same law, are usually okay (or at least not sued over) because the politician doesn't want to make a big deal out of an ad.

(I'm a copyright and advertising lawyer, BTW).

Guest
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