Hiding, 3

July 2013
Oral-B:  Hiding, 3


Print advertisement created by Miami Ad School, Brazil for Oral-B, within the category: Health.


You never know what could be hiding in your mouth.

Advertising Agency: Miami Ad School, São Paulo, Brazil
Creative Director: Paulo André Bione
Art Director: Pedro Martoli
Copywriter: Marcelo Miazzi
Photographer: Shutterstock
Log in or register to post comments
baliais's picture

No.. it looks stupid

Activity Score 2618
Graphic Designer
BLACKPIXEL's picture

not working

Activity Score 468
Graphic Designer
Shawali's picture

I've seen some pretty lame ads from MAS on the front page, but this campaign takes the cake.

Uploading these ads is a disservice to the students who committed them as well as for MAS.

It cheerfully breaks the golden rule that is avoiding infamous figures such as dictators or terrorists in advertising. But it would have been OK if the concept behind it was great. Unfortunately, the idea itself is just plain stupid, almost an insult to the intelligence of the viewer. Unless the target audience are zombies and cannibals.

Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

monoliz's picture

artwork is terrible, idea is worse

Activity Score 1304
UNTTLD_'s picture

Orange text on pink background? It's like an optic illusion o.O and copy: ''you never know what's hiding inside your mouth'' is only a path to the actual idea, an insight, looks like they rushed a bit

Activity Score 101
Art Director at Langland
Mick Fly's picture

No. No idea here.

Mick Fly
Activity Score 149
Art Director
stke's picture

Jesus Christ. No.

Activity Score 274
kleenex's picture

I know what is hiding in your teeth. ONE very crappy ad idea.

Activity Score 58623
Web Designer/Developer
faissalo's picture

bad taste.

Activity Score 728
Art Director |

Nice init

Featured Content

Latest Collections