Cigarette

Campaign
Agency Network: 
Published/Aired: 
October 2011
Oral-B:  Cigarette

Description

Print advertisement created by Academy of Art University, United States for Oral-B, within the category: Health.

Caption

Don't let your breath tell a story.
Oral-B CrossAction Pro-Health with Tongue Cleaner.

Advertising School: Academy of Art University, San Francisco, USA
Art Director / Copywriter: Hansley Kasih
Additional credits / Instructor: Ellen Shakespeare
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gioborde's picture

"Don´t let your breath tell a story"?. Its a bad tagline for this visual. And the visual is not anything new. And if its laid vertically for the magazine I dont understand why you narrow it down to the very inner part of the pages. Not impressive, to tell you the truth, at least not in my opinion.

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

hansley's picture

It is placed vertically so that when you open the page, it is as if you are opening a mouth. Please see the magazine placement here: http://goo.gl/IjK4W

hansley
Activity Score 25
Art Director at Academy of Art University
gioborde's picture

It makes no difference. And I already knew.

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

pierrelastname's picture

no no no

pierrelastname
Activity Score 2869
Copywriter
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