Chicken

Campaign
Agency Network: 
Published/Aired: 
May 2013
Oral-B:  Chicken

Description

Print advertisement created by Publicis, Brazil for Oral-B, within the category: Health.

Caption

Don't let it escape.

Advertising Agency: Publicis, Brazil
Creative Directors: Hugo Rodrigues, Leo Macias
Copywriter: Guilherme Nesti
Art Director / Illustrator: Eduardo Pastor
Photographer: Thiago Antonovas
Art Buyer: Selma Momosse
Account Supervisor: Carolina Amaral
Advertiser's Supervisor: Danielle Panissa, Luis Siqueira, Luciana Soubihe, Gabriel Razzotti, Guillermo Rivera Rio, Juan Lavista
Account Manager: Daniela Keller
Production: Rita Vilarim, Thiago Loureiro, Emerson Russo
Post Production: Burti Hd And Arizona
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certaintly's picture

wouldnt you want to let it escape? let it go?

certaintly
Activity Score 3994
macluvin's picture

i was thinking the same thing.

macluvin
Activity Score 397
Art Director
vidya.shankaran's picture

I thought so too.. shouldn't you ideally get rid of them, than tying it down with floss? also reminds me of "Cut-the-rope" Android App.

vidya.shankaran
Activity Score 724
certaintly's picture

with this visual youre saying "dont let it escape, trap your food"

certaintly
Activity Score 3994
kleenex's picture

Art is the oly good thing.

kleenex
Activity Score 57873
Web Designer/Developer
Fera Groove's picture

Don't let it escape.
Keep it there, in between your teeth.

Fera Groove
Activity Score 205
Art Director
mark3r's picture

There has to be some kind of translation issue here.

mark3r
Activity Score 1949
Art Director at Scout
cvchitale's picture

bloody cynicals....idiots...
for me its clear that the food stuck between ur mouth cznt escape...coz of the floss....stop being such whining arses

cvchitale
Activity Score 1418
Copywriter
Roshan Quintus's picture

Verb
Break free from confinement or control.
Noun
An act of breaking free from confinement or control.
Synonyms
verb. flee - run away - evade - get away - elude - avoid
noun. flight - getaway - rescue - salvation

food stuck between ur mouth ? yes if food is floating.

Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

eins-eins-null's picture

as (nearly) everybody else wrote: bad. it just HAS to be misunderstood, the picture as well as the text.

eins-eins-null
Activity Score 896
Copywriter
cvchitale's picture

OOh that means...with a cynical mind now one should sit with a dictionary....carve the ass of a meaning out of each word written and then judege the Ad....haaaah. Superawesome dumb

cvchitale
Activity Score 1418
Copywriter
eins-eins-null's picture

kid, you're tangling up in your own thoughts

eins-eins-null
Activity Score 896
Copywriter
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