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Agency Network: 
Published/Aired: 
March 2010
Ópticas Schilling:  Pill

Description

Print advertisement created by Unitas, Chile for Ópticas Schilling, within the category: Professional Services.

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Advertising Agency: Unitas/RNL, Santiago, Chile
Executive Creative Director: Pancho González
Creative Director: Fernando Cuevas
Art Director: Gonzalo Muñoz
Illustrator: Gorila Studio
Account Manager: Alexis Sfeir
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wildbore's picture

hmmmmmmmm!?

wildbore
Activity Score 749
Creative Director at - - -
everartz's picture

it is funny!! i like it

everartz
Activity Score 7613
Art Director |

| everartz |

thedesignaddict's picture

It took me a second, but I like it. Clear benefit.

thedesignaddict
Activity Score 5403
Art Director at Freelance
satrianee's picture

firs i saw two golf clubs and a ball

perhaps i need shilling help :)

satrianee
Activity Score 3748
second_creator's picture

no

second_creator
Activity Score 754
Copywriter |

copywriter

pulchinela's picture

Its hard to get it.

pulchinela
Activity Score 1175
Phil Lestino's picture

Not very good...why a tablet??

Phil Lestino
Activity Score 1682
miko1aj's picture

Excellent idea. Just great. It's extremely hard have such idea occurred. Simple and striking to the point. Very billboardish. Minus is that it doesn't need a three executions perhaps.

miko1aj
Activity Score 3086
Dzsoi's picture

It helps you to find things? Or what is the concept?

Dzsoi
Activity Score 8611
Copywriter
miko1aj's picture

Magnifies and sharpens probably which is supported by striking metaphor of stretched sling. You almost can feel that an object will hit You in a face in a minute.

miko1aj
Activity Score 3086
mikeelrapido's picture

Very good.

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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ZAPATABLOOD's picture

Nice art. Good -not excellent, only good- concept

ZAPATABLOOD
Activity Score 30
Argentina
salamandos's picture

makes no sense

salamandos
Activity Score 1947
Art Director
perromalo's picture

I like the execution, but I find that you need to see the other three in order to undestand the concept. It's just my opinion.

perromalo
Activity Score 433
Creative Director at Mateo&co
ek kanya's picture

??? ok...

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

kurtberengeiger's picture

I like this series of adverts. I got the point immediately. But then agian, I may need a pair of glasses...

kurtberengeiger
Activity Score 7341
Copywriter
cruzialx's picture

now I could see the 5mg label :D

cruzialx
Activity Score 194
Affinity Express Inc.
Ed Rapport's picture

it took me a minute to figure this out to be eyeglass frames. thought it was 2 golf clubs and an aspirin.

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
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