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January

Campaign
Agency Network: 
Published/Aired: 
September 2009
Ópticas Schilling:  January

Description

Advertising Agency: Unitas/RNL, Santiago

Print advertisement created by Unitas, Chile for Ópticas Schilling, within the category: Professional Services.

Caption

Not always what you see, is really what it is.
Valparaíso January 1st, 12:08 am

Executive Creative Director: Pancho González
Creative Directors: Francisco Rojas
Art Director: Francisco Rojas
Copywriters: Armando Macchi, Javier Espinoza
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thefakehuman's picture

hate the copy...hate it!

thefakehuman
Activity Score 410

- Life Feeds on Life -

Guest's picture

needlessly smug

Guest
Dev Kumar's picture

The cpopy is caught up in translation. As standalone ads the artwork is in no-man's-land. I don't want to dismiss it as a lousy idea because it might have had to say something different in the native language, in this case, Spannish.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
tirthomitro's picture

WTF?????

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

mpared's picture

ok if we that we work in the industry dont get what is all about in an instant ..how do we expect consumers to do so???

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

Guest's picture

JAAJJAJAJA, PAREMOS CON EL TRUCHO PANCHITO, NO TRATE TANTO. / FAKE AD.

Guest
Guest's picture

Fomeque, la redacción podría haber sido un poco mas precisa

Guest
DarkSide's picture

Complicated, enigmatic...not in a good way

DarkSide
Activity Score 1066
Other
Guest's picture

I didn't got the idea,
can sombody please explain

Guest
Checho's picture

they are saying that a person who has vision problems, just see the spot lights from a firework show on new years eve... If they would put New Youk and not Valparaiso, would be more understandible for all.

Nice ad!

Checho
Activity Score 321
Chopper's picture

Not always what you think is really what you show.

Chopper
Activity Score 1015
Guest's picture

hello, Not always what you see, is really what it is. But what i am seeing now is what i am seeing now.

Guest
Guest's picture

okey smart arse show your brilliance!!!

Guest
hari.'s picture

Yoda wrote the copy?

hari.
Activity Score 375
Copywriter at S&S |

Thats Some Bad Hat, Harry

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