Fishbowl

Campaign
Agency Network: 
Published/Aired: 
September 2011
Opticana:  Fishbowl

Description

Print advertisement created by McCann, Israel for Opticana, within the category: Health.

Caption

At least he looks smart.
Opticana's new kids collection.

Advertising Agency: Mccann Erickson, Tel-Aviv, Israel
Creative Director: Nir Levi
Art Director: Galia Kedem
Copywriter: Yoav Hebel
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Highest Rated

Chris Inton's picture

Target market: Parents of stupid kids. Righttt.. Good luck with the sales.

Chris Inton
Activity Score 29
Art Director
gioborde's picture

Ok, i really like the idea here, made me laugh. but make an effort to at least change the character. Always the same one??? c,mon

gioborde
Activity Score 1385
Art Director at LEO BURNETT |

GiBo

mitali prasad's picture

gi_bo...i ddin't get it actually to be honest..pls explain?

mitali prasad
Activity Score 458
General Manager
gioborde's picture

Mitali, this is actually a joke told in a quite flat way. The kid does stupid things, revealing the fact that he is actually not smart..but with glasses, one would assume he´s smart. hence the tag "at least he looks smart". So they actually repeated the kid, the glasses, and very much the fact of the situations being forced..overal.

gioborde
Activity Score 1385
Art Director at LEO BURNETT |

GiBo

Baelin's picture

Moral of the story: Brain-dead children wear Opticana.

Baelin
Activity Score 273
Copywriter
Chris Inton's picture

Target market: Parents of stupid kids. Righttt.. Good luck with the sales.

Chris Inton
Activity Score 29
Art Director
Hadrons's picture

Shame on the client that approved slamming his clientele.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Sjobs94's picture

good

Sjobs94
Activity Score 80
Copywriter
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