Dog food

Campaign
Agency Network: 
Published/Aired: 
September 2011
Opticana:  Dog food

Description

Print advertisement created by McCann, Israel for Opticana, within the category: Health.

Caption

At least he looks smart.
Opticana's new kids collection.

Advertising Agency: Mccann Erickson, Tel-Aviv, Israel
Creative Director: Nir Levi
Art Director: Galia Kedem
Copywriter: Yoav Hebel
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jackmancer2017's picture

Oh yeah first make a bad joke about him than expect me to buy glasses from you.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
mitali prasad's picture

yeah.....right...jaap grolleman.completely agree with u...

mitali prasad
Activity Score 458
General Manager
Chris Inton's picture

Wow. Insult the child and ask the parents to buy the product? Was this ever approved or something picked up from the reject pile?

Chris Inton
Activity Score 29
Art Director
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