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Agency Network: 
Published/Aired: 
April 2012

Description

Print advertisement created by FCB, Venezuela for Optica Caroni, within the category: Professional Services.

Caption

See things clearly

Advertising Agency: Draftfcb, Venezuela
Creative Directors: Paula Camino, Exequiel Rodriguez
Art Director: Miriangela Villegas
Illustrator: Francisco Jimenez
Photographers: Alexis Da Mota, Luis Padilla
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salil.sharma's picture

Good try But as per copy
THINGS ARE NOT CLEAR
LIGHTING WEEK
NO LIGHT IN SOFA & UNDER SIDE OF TABLE
LIGHTING IS POOR

salil.sharma
Activity Score 2471
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

Where is the idea's picture

abey laudey...chootnikey

Where is the idea
Activity Score 707
Creative Director
ZeSheep's picture

hahahaha...as per copy...Lighting is not right...no wonder we get so agitated

ZeSheep
Activity Score 174
Copywriter at Mumbai
KrishZol's picture

Good Concept....

KrishZol
Activity Score 10
Other at Dish media network p. ltd
onepointer's picture

Actually what service they doing , providing magnifier?

onepointer
Activity Score 13
Graphic Designer at Jeddah - KSA
kleenex's picture

selling some sort of glasses.

kleenex
Activity Score 53358
Web Designer/Developer
artcurie's picture

good concept only

artcurie
Activity Score 363
chamindarathnayake's picture

Good...

chamindarathnayake
Activity Score 377
Art Director at Triad (Pvt) Ltd |

Chaminda Rathnayake

almasnazeer's picture

The ear stud one was better. As someone pointed out earlier it looks like they are selling magnifying glasses than vision enhancing- products and service.
I wonder why would someone grumble about no proper lighting on the sofa and other areas. Isn't the message apparent?

almasnazeer
Activity Score 157
Copywriter at St Aloysius College
MicheleVirgilio's picture

hmm not so good

MicheleVirgilio
Activity Score 2617
Rockland's picture
Rockland
Activity Score 101
General Manager at Creative director |

rockland

Nurse Bell's picture

I've seen this idea for an optometrist done a thousand times before. I think the ads referenced in the post above do a better job of demonstrating this thought.

Nurse Bell
Activity Score 156
Alexandra Gregor's picture

I actually like this very much. In my opinion it's about organization so things (and duties, dates and stuff) don't get lost anymore. In a chaotic environment with chaotic or no organization things get lost very quickly. You forget about things on your not so well handled to do list. I like it.

Alexandra Gregor
Activity Score 10
Freelancer for children's books illustrations and web-based illustration
Wordfruit's picture

I think the idea is ok; not amazing.

And I'd say it'd be better if the object is something you really need to find. If you drop a paperclip and can't find it, it's no great loss to take another one from your desk drawer.

Wordfruit
Activity Score 1023
vlads's picture

good concept a little classic but ok. The retocuh is bad!

vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

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