Also From This Campaign 6
Description
Print advertisement created by FCB, Venezuela for Optica Caroni, within the category: Professional Services.
See things clearly
Creative Directors: Paula Camino, Exequiel Rodriguez
Art Director: Miriangela Villegas
Illustrator: Francisco Jimenez
Photographers: Alexis Da Mota, Luis Padilla
Good try But as per copy
THINGS ARE NOT CLEAR
LIGHTING WEEK
NO LIGHT IN SOFA & UNDER SIDE OF TABLE
LIGHTING IS POOR
Designer Don't Do Different Things
They Do Things Differently
hahahaha...as per copy...Lighting is not right...no wonder we get so agitated
Actually what service they doing , providing magnifier?
The ear stud one was better. As someone pointed out earlier it looks like they are selling magnifying glasses than vision enhancing- products and service.
I wonder why would someone grumble about no proper lighting on the sofa and other areas. Isn't the message apparent?
Tan toche!... eso ya esta hechoooooooo!!!!
rockland
I've seen this idea for an optometrist done a thousand times before. I think the ads referenced in the post above do a better job of demonstrating this thought.
I actually like this very much. In my opinion it's about organization so things (and duties, dates and stuff) don't get lost anymore. In a chaotic environment with chaotic or no organization things get lost very quickly. You forget about things on your not so well handled to do list. I like it.
I think the idea is ok; not amazing.
And I'd say it'd be better if the object is something you really need to find. If you drop a paperclip and can't find it, it's no great loss to take another one from your desk drawer.
Wordfruit Copywriting Blog // Wordfruit Copywriters -- Richard's profile
good concept a little classic but ok. The retocuh is bad!
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