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LisAD's picture

is the translation right? why do I not get this? jeez louise...

Activity Score 446
Art Director |

"the art director says: whatever I say"

Davosk's picture

I would get it if it was for car models which use series numbers like BMW series 1,3,5,6,7 but Opel doesn't. I must be missing something.

Activity Score 4811
Art Director
capywriter's picture

Well... I've seen these in about 8 different excecutions hanging around all over Belgium for about 3 weeks now... I really don't get them!!! The biggest car and motor show in Belgium (the 'Autosalon') started yesterday and can be visited for about 10 days. It surely has to do with that event, but really can't figure out how? I was thinking just the same as Davosk (Peugeot might also do something like this, but Opel doesn't work with numbers). Maybe this is the chance for someone at McCann to explain them to me (and actually all of my colleagues and friends)... PLEASE!!! Thanks...

Activity Score 5513
Copywriter at Freelance
benjaminbrown's picture

I think the offers are the prices and these are numbers from the price.

It's weak though, the photography is horrible and the idea a bit silly. It might have worked better illustrated.

Activity Score 439
Creative Director
capywriter's picture

I don't know... I've seen one with all numbers (1 to 9) just gathering around a car, not doing something specific to say they are in good shape... so...?

Activity Score 5513
Copywriter at Freelance
Rekker's picture

oh boy this sucks!
idea, art-direction, photography... all very poor

Activity Score 123
creative |

Say no more...

Wordnerd's picture

I really get the feeling opel is a lost cause. in germany, all their ads suck since i can remember

Activity Score 6690
Stigset's picture

Ok I've had enough with these "people in costumes" type of ad. I'ts getting ridiculous, especially when nobody understands why.
I don't agree with the others on the photography however, I think the photoshoot is fine.

Activity Score 1454
Art Director
teenie's picture

Does "getting in shape" mean "getting ready"? I wouldn't want an offer to pump itself up into something unaffordable.

These are pretty lame. Real eye rollers.

Activity Score 1894
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