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Fashion

Campaign
Agency Network: 
Published/Aired: 
June 2007
Oogmerk:  Fashion

Description

Print advertisement created by LG&F, Belgium for Oogmerk, within the category: Retail Services.

Caption

Get the respect you deserve
oogmerk opticians

Advertising Agency: LG&F, Brussels, Belgium
Creative directors: Christophe Ghewy, Paul Wauters
Creative Team: Tim&Joeri
Account: Inge Vanderhaegen
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chintan ruparel's picture

ah, i love d camp! i knoe a lotta ppl wil criticize it for reasons best known to them, bt 2 me, its fun!

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

ziriguidum's picture

good one. I like it a lot!

ziriguidum
Activity Score 78
Art Director
Beatboxer's picture

It is fun indeed, but a bit depreciative, no?

I wear glasses, but still, this is underrating people who don't wear glasses, by saying they haven't got the respect they deserve. And btw, what does respect got to do with glasses and the need of using it??

Beatboxer
Activity Score 1517
Copywriter
x-men's picture

The Glasses Revenge. I like them.
Glasses has always had more negative than positive associations.
This campaign also tells us that they are not ordinary glasses; they are cool.

Good.

x-men
Activity Score 340
Creative Director
melocoton's picture

No entiendo porque tanta controversia con esta campaña, es una realidad y SE RIE DE ELLO, los lentes negros se pusieron de moda y todo el mundo los usa para parecer más cool/interesante/inteligente/intelectual aunque ni los precisen. No me parece ofensiva, juega con los ESTEREOTIPOS, cuál es problema? o ahora resulta que nadie prejuzga gente por su aspecto por ahi.

Saludos

melocoton
Activity Score 987
Art Director
copycomoelcopi's picture

grrrreat sense of humor… and very simple

copycomoelcopi
Activity Score 822
Copywriter
Kin's picture

i've got more repect for hells angel than fashion designer...

Kin
Activity Score 86
Creative Director
teenie's picture

I love these! Wow - made me laugh and they have a bit hint of truth to them. Wonderful sruff!

teenie
Activity Score 1894
Copywriter
ziadhdn's picture

done b4

ziadhdn
Activity Score 104
Graphic Designer |

ziad hamdan

appie's picture

Really Interesting and innovative.

appie
Activity Score 157
Copywriter
Rog's picture

Re-run, Ivan?

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Tapper's picture

Souldn't it be 'gay uncle' 'gay fashion designer'

Strip. Strip. Strip.

Tapper
Activity Score 490
Copywriter
LeBigelow's picture

It works! I like the way it's executed. Really good!

LeBigelow
Activity Score 23
rolling.stone's picture

funniest of all

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

manriqueas's picture

brilliant! This is the one I like the most, or it could be the artist version.

manriqueas
Activity Score 15
Graphic Designer at Argentina
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