Ceiling, 4

Agency Network: 
Published/Aired: 
February 2008
Onitsuka Tiger:  Ceiling, 4
Onitsuka Tiger Print Ad -  Ceiling, 4

Description

Onitsuka Tiger is the vintage brand of ASICS.

Print advertisement created by Dez Brasil, Brazil for Onitsuka Tiger, within the category: Fashion.

Caption

Made of Japan.

Advertising Agency: Dez Brasil, São Paulo, Brazil
Creative Director: Vitor Knijinik
Art Director: Getulio Albrecht
Copywriter: Michel Zveibil
Photographers: Alexandre Torres, André Viegas
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Highest Rated

like_duh's picture

foreword: i know this is based on a local insight

comment: but this visual has been done before, I'm trying to find the visual for you guys. background info if you guys wanna find the visual. The print ad was done for some trekker kind of footwear, by an agency based in singapore.

like_duh
Activity Score 88
Other
lawrencevon's picture

"made of japan" ?

dear me. japan is now a footwear material.

:P

lawrencevon
Activity Score 143
Creative Director at Lawrence Antaran
Tincho's picture

Hahaha nice, really nice.

Tincho
Activity Score 1093
Art Director
who else's picture

?

who else
Activity Score 13
Thinking's picture

I think the idea is more about Japan being on the other side of the world (upside down). And yes, made of Japan sounds weird.

Thinking
Activity Score 30
Jet Propulsion Lab's picture

"Made of Japan" was created by another agency for their integrated ad campaign. These guys have nothing to do with it whatsoever. Either they just decided to, or they were asked by the client to keep the line with these ads. Thus, mucking up the "original" concept devised by someone else. Sure, you still get the idea, but it now feels totally disjointed.
Only in the context of the original work, will the line make any sense.

Jet Propulsion Lab
Activity Score 10679
Copywriter
akharwatkar's picture

Yes, the 'Made of Japan' campaign was kick-ass...

akharwatkar
Activity Score 79
Copywriter
everartz's picture

personally i dont get anything from this upside down campaign!!
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

DarkSide's picture

Great art direction. Weak idea.
This is only a local insight. In Brasil Japan is "the other side of the planet", so when Brasil is "standing up" Japan is "upside down"

DarkSide
Activity Score 1064
Other
judy.y's picture

thanx fot the explaination :)

judy.y
Activity Score 79
like_duh's picture

foreword: i know this is based on a local insight

comment: but this visual has been done before, I'm trying to find the visual for you guys. background info if you guys wanna find the visual. The print ad was done for some trekker kind of footwear, by an agency based in singapore.

like_duh
Activity Score 88
Other
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