Agency Network: 
June 2009


Print advertisement created by Bleublancrouge, Canada for One Life, within the category: Public Interest, NGO.


Each time you sleep with someone, you also sleep with his past.
Get tested for HIV.

Advertising Agency: Bleublancrouge, Montréal, Canada
Creative Director: Dominique Trudeau
Art Director: Sébastien Deland
Copywriter: Guillaume Blanchet
Photographer: Alain Desjean
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Muhammad Imran's picture


Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

alexander_bickov's picture

Second side of this idea - gay promotion

Activity Score 3279
littleoslo's picture

there is another one featuring a man and a woman, does it mean that's a straight promotion???

Activity Score 4
slowrider's picture

why not two female?

Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

Guest's picture

Lesbian or bisexual women are not at "high risk" of becoming infected with HIV through woman to woman sex.

littleoslo's picture

Lesbian or bisexual women are not at *high* risk of becoming infected with HIV through woman to woman sex.

Activity Score 4
Guest's picture

WE (advertisers) don't care.

marcus_liwag's picture

I hardly ever comment on these things, but your comment is incredibly ignorant. Gay promotion? Because showing two guy together is a conscious promotion of homosexuality? I see you making no comment to the fact that there are white hands mixed in with the dark skinned hands so it's good to see that you think interracial relationships are ok. You also make no comment on the hand with the wedding band so I take it that adultery is ok in your book as well. But two guys, heaven forbid! And as already responded, clearly all of the other campaigns the world over that show a guy and girl are straight promotion and must be ok in your book.

I'm assuming a lot about you based on your comment, but how about you take your head out of where it may be and step into 2009. I highly doubt the brief said "Hey, we want to promote safe sex... and the gays."

Activity Score 2
Art Director
jai hind's picture

great campaign

jai hind
Activity Score 356
Art Director |

jai hind
art director

Raf-vp's picture

Very clear focus Ad

Activity Score 46
Graphic Designer at Dubai
Chori Arg's picture

maybe they could have made something else apart from lot of arms. i mean, i on ad a lot of arms, in another, many legs, and not always many arms.

Chori Arg
Activity Score 173
Art Director at Ponce Buenos Aires. Escuela Superior de Creativos Publicitarios
Guest's picture


Guest's picture

Great campaign. Trihan

Guest's picture

maybe... it should have more options too... like girl-girl... because 2 pieces about just men is kinda sticking to the concept that aids is a gay disease...

Guest's picture

Rather say "... their past" and NOT "... his past"

Otherwise. very good

Guest's picture

Very good. The stark, crisp imagery makes a strong impact that easily translates the message.