The Idea: In order to raise awareness for breast cancer we initiated a cooperation with several daily newspapers and went up with the campaign "One in Nine". We took the horoscope page and moved the reading for the Cancer sign several pages back, so that the reader would discover the cancer horoscope earlier than usual. The campaign was signed with "Early detection of cancer can save lives. Get yourself tested".
About “One In Nine”: “One in Nine” is a non-profit organization that is dedicated to raising public awareness of breast cancer, and to the promotion of the topic of breast health in Israel. Statistics indicate that one in every nine women in Israel will be forced to cope with breast cancer during her lifetime. “One in Nine” offers a broad range of services to women fighting breast cancer and to their families, while simultaneously carrying out widespread activities that help break the silence surrounding the disease.
Print advertisement created by McCann, Israel for One In Nine, within the category: Public Interest, NGO.