One bite, Waffel

Agency Network: 
December 2012
 One bite, Waffel
 One bite, Waffel


Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Executive Creative Directors: Shani Gershi, Danny Yakobowitch
Creative Director: Sagi Blumberg
Art Director: Tamar Dvir
Copywriter: Yaron Perel
Creative Planning Manager: Ran Allon
Executive Client Manager: Elika Merhavi
Client Manager: Yonatan Regev
Client Executive: Odelya Stern
Executive Planning Manager: Noa Shelach-Sobol
Planning Manager: Lili Aharon
Production Manager: Noga Sagi
Agency Producer: Aviv Lahav
Photographer: Lior Nordman
Photo Retouch: Alex Melik-Adamov
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Highest Rated

imagineit's picture

I've been left behind

Activity Score 542
certaintly's picture


Activity Score 3902
pouet's picture

the time of the bite = the time to get from 0 to 100 kmph with "the turbo engine."...

Activity Score 6
certaintly's picture

im still left feeling like some connection or relevance is missing

Activity Score 3902
printlover's picture

there' something lefting...

Activity Score 581
imagineit's picture

I've been left behind

Activity Score 542
digitalout's picture

I can see what they were thinking but it's not a very strong concept and bad bad execution.

Activity Score 6
kleenex's picture

TWO NOS from me.

Activity Score 57557
Web Designer/Developer
JimCompton-Hall's picture

If it said 0-60, I probably would have got it as we talk miles in the UK.

Although I initially thought it was a road safety thing (before I scrolled down and saw the image, copy & logo). There's a half eaten waffle lying there, a missing child and it seems to be making it clear that the seatbelt hasn't been done up.

Activity Score 60
Copywriter at Bournemouth University |


Roger Keynes's picture

Like it.

Roger Keynes
Activity Score 5458
Copywriter |

The Jobless Writer
Will Think for Salary

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