Description
Print advertisement created by Que, Brazil for Ondazul, within the category: Public Interest, NGO.
Deal with the consequences.
Creative Directors: Eduardo Almeida, Chiquinho Lucchini
Art Director: Rodrigo Ribeiro
Copywriter: Eduardo Almeida
Photographer: Rudy Hühold
Retoucher: Furia
Pretty sure it's promoting the consequences of water pollution.
Very nice! Loved the timeless feel and the (lack of) colors on this one. Simple but effective idea...
"Onda Azul" means "Blue Wave", probably to reinforce the fact that sea should be blue...
OndAzul is some kind of GreenPeace ( I don't know how we call this kind of organization ).
The Ad is just saying that mess with the world is suicide.
The only problem, in my opinion, is that "deal with the consequences" is a little hard to read there.
But it's still great!
Smart and simple idea. The photo is not good. The figure looks so 'stiff' and 'studio'. Too bad.