Description
Print advertisement created by Que, Brazil for Ondazul, within the category: Public Interest, NGO.
Caption
Deal with the consequences.
Advertising Agency: Quê Comunicação, Rio de Janeiro, Brazil
Creative Directors: Eduardo Almeida, Chiquinho Lucchini
Art Director: Rodrigo Ribeiro
Copywriter: Eduardo Almeida
Photographer: Rudy Hühold
Retoucher: Furia
Creative Directors: Eduardo Almeida, Chiquinho Lucchini
Art Director: Rodrigo Ribeiro
Copywriter: Eduardo Almeida
Photographer: Rudy Hühold
Retoucher: Furia
Apr 20, 2011 - 14:26Cam0408
Pretty sure it's promoting the consequences of water pollution.
Copywriter at doug & serge inc.
Apr 20, 2011 - 15:11Guile
Very nice! Loved the timeless feel and the (lack of) colors on this one. Simple but effective idea...
Producer/Director at Cabaret Studio
Apr 23, 2011 - 14:25XQuantum
"Onda Azul" means "Blue Wave", probably to reinforce the fact that sea should be blue...
OndAzul is some kind of GreenPeace ( I don't know how we call this kind of organization ).
The Ad is just saying that mess with the world is suicide.
The only problem, in my opinion, is that "deal with the consequences" is a little hard to read there.
But it's still great!
Graphic Designer
Apr 26, 2011 - 21:24thedesignaddict
Smart and simple idea. The photo is not good. The figure looks so 'stiff' and 'studio'. Too bad.
Art Director at Freelance
