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T-shirt

Campaign
Agency Network: 
Published/Aired: 
December 2008
OMO Print Ad -  T-shirt

Also From This Campaign 3

Description

Print advertisement created by Lowe, China for OMO, within the category: House, Garden.

Caption

Mend your clothes. OMO

Advertising Agency: LOWE, Shanghai, China
Creative Directors: Ng Tian It, Thomas Zhu
Art Directors: Liang Hai, Zhou Xiao Dong
Copywriter: Frank Zhao
Photographer: Alex Kaikeong
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Highest Rated

dshott's picture

exactly, it doesn't work for me either

dshott
Activity Score 475
Kinneir Dufort - Industrial Designer |

Duncan
http://www.dshott.co.uk

Guest's picture

I don't get it. Is the stain supposed to look like something?

Guest
Guest's picture

The 'stain' has got stiches...

Guest
Guest's picture

Saatchi&Saatchi Bucharest did it better.

Guest
Guest's picture

Again!?!?!?!?!

Please...this idea is 10 years old...

Also, that was already done several times...

Come on...

Guest
brc912's picture

To me, this is saying that their product makes stains permanent. Is that really what they want to show?

brc912
Activity Score 105
Graphic Designer
dshott's picture

yep

dshott
Activity Score 475
Kinneir Dufort - Industrial Designer |

Duncan
http://www.dshott.co.uk

dshott's picture

exactly, it doesn't work for me either

dshott
Activity Score 475
Kinneir Dufort - Industrial Designer |

Duncan
http://www.dshott.co.uk

Guest's picture

??????????????????????????

Guest
CanibalStudio's picture

Stain is too unreal and "mend your clothes" is not creative at all, it would had been a lot better if you just put the stain plus OMO and that is it!

CanibalStudio
Activity Score 14
Art Director at Canibal Studio |

http://www.facebook.com/canibalstudio

Roshan Quintus's picture

hmm... no. explain pls

Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

Guest's picture

Other idea using spots on clothes. Actually We can say its a category.

Guest
Guest's picture

not sure I understand this ad.

Guest
Guest's picture

I see my career going down the drain.

Guest
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