Agency Network: 
June 2012
OMO:  Physicist


Print advertisement created by Lowe, Singapore for OMO, within the category: House, Garden.


OMO dirt is good

Advertising Agency: Lowe, Singapore
Regional Executive Creative Director: Dominic Stallard
Chief Creative Officers: Dominic Stallard, Kirk Gainsford
Copywriter: Natalie Rose
Art Director: Karen Vermeulen
Production company: Shooting Gallery
Account Director: Ranjit Jathanna
Agency Producer: Jasmine Tan
Photographer: Sebastian Siah
Additional Advertising Agencys: Andrew Ho, JooHeng Tan, Michael Kan, Raymond Goh, Fuse Audio, Emoxis, Ashlynn Sum, Eranga Tennekoon, Irene Gan
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alecrespo's picture

nice art director

Activity Score 155
Art Director at 9mm
SoCH_TO's picture

I love Art Direction !!! Awesome !!!

Activity Score 958
Art Director |

Live with Passion

gadgets's picture


Activity Score 1053
dhawal333's picture

excellent work guys

Activity Score 169
Art Director at R K Swamy BBDO
Dominic Stallard's picture

Here's the production video:

Dominic Stallard
Activity Score 13
Creative Director
denfilm's picture

I love this style

Activity Score 401
Producer/Director at Ministry Film |

stickynotes's picture

I think the boys work better then the girl motive, at least they are playing with their environment, exploring it.
she's only sitting there in an environment an artist shaped around her. it's not really clear why dirt is good and what does she have
to do with it.. other then that, it's graphically a very good campaign.

Activity Score 1048
Natsden's picture

I agree with you, this is the weakest of all three. BUT the girl isn't just sitting there; if you look over her head you'll be able to see an apple falling from the tree. As this campaign is about children discovering stuff, I think it's a reference to Isaac Newton and his famous apple.

Activity Score 13
abake's picture

Agreed with stickynotes, this one's the weakest...

Activity Score 1214
RMG Connect Colombia
mountanias's picture

DONE! The concept was done by Argentinian Agency "Santo" many years ago also for a detergent. They didnt do prints, only commercials. The concept is still being used by the detergent since then.
Here is the link, but is in spanish.

Activity Score 24
Art Director at Young & Rubicam
Dominic Stallard's picture

It's the same product and the same global concept - Dirt is good.

OMO is Breeze/Persil/Ala/Surf/Rinso depending on the market.

Dominic Stallard
Activity Score 13
Creative Director
Fernando Fernandes's picture

Se sujar sempre faz bem! Muito bom o desenvolvimento da idéia! quem nunca se sujou! Nao existe!

Fernando Fernandes
Activity Score 1410
Creative Director at Criative Director \TBWA Bolívia
austinzt's picture


Activity Score 5
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