Advertisement

Physicist

Campaign
Agency Network: 
Published/Aired: 
June 2012
OMO:  Physicist

Description

Print advertisement created by Lowe, Singapore for OMO, within the category: House, Garden.

Caption

OMO dirt is good

Advertising Agency: Lowe, Singapore
Regional Executive Creative Director: Dominic Stallard
Chief Creative Officers: Dominic Stallard, Kirk Gainsford
Copywriter: Natalie Rose
Art Director: Karen Vermeulen
Production company: Shooting Gallery
Account Director: Ranjit Jathanna
Agency Producer: Jasmine Tan
Photographer: Sebastian Siah
Additional Advertising Agencys: Andrew Ho, JooHeng Tan, Michael Kan, Raymond Goh, Fuse Audio, Emoxis, Ashlynn Sum, Eranga Tennekoon, Irene Gan
Log in to post comments
alecrespo's picture

nice art director

alecrespo
Activity Score 157
Art Director at 9mm
SoCH_TO's picture

I love Art Direction !!! Awesome !!!

SoCH_TO
Activity Score 970
Art Director |

Live with Passion

gadgets's picture

Good!

gadgets
Activity Score 1063
dhawal333's picture

excellent work guys

dhawal333
Activity Score 169
Art Director at R K Swamy BBDO
Dominic Stallard's picture

Here's the production video:
http://www.youtube.com/watch?v=52VEsbroWqM

Dominic Stallard
Activity Score 13
Creative Director
denfilm's picture

I love this style

denfilm
Activity Score 409
Producer/Director at Ministry Film |

www.ministryfilm.com

stickynotes's picture

I think the boys work better then the girl motive, at least they are playing with their environment, exploring it.
she's only sitting there in an environment an artist shaped around her. it's not really clear why dirt is good and what does she have
to do with it.. other then that, it's graphically a very good campaign.

stickynotes
Activity Score 1094
Natsden's picture

I agree with you, this is the weakest of all three. BUT the girl isn't just sitting there; if you look over her head you'll be able to see an apple falling from the tree. As this campaign is about children discovering stuff, I think it's a reference to Isaac Newton and his famous apple.

Natsden
Activity Score 13
abake's picture

Agreed with stickynotes, this one's the weakest...

abake
Activity Score 1262
RMG Connect Colombia
mountanias's picture

DONE! The concept was done by Argentinian Agency "Santo" many years ago also for a detergent. They didnt do prints, only commercials. The concept is still being used by the detergent since then.
Here is the link, but is in spanish.

http://www.youtube.com/watch?v=SxUUXFE9cEU

mountanias
Activity Score 24
Art Director at Young & Rubicam
Dominic Stallard's picture

It's the same product and the same global concept - Dirt is good.

OMO is Breeze/Persil/Ala/Surf/Rinso depending on the market.

Dominic Stallard
Activity Score 13
Creative Director
Fernando Fernandes's picture

Se sujar sempre faz bem! Muito bom o desenvolvimento da idéia! quem nunca se sujou! Nao existe!

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
austinzt's picture

excellent

austinzt
Activity Score 5
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now