Description
Print advertisement created by BBH, Brazil for OMO, within the category: House, Garden.
Omo. Dirt is good.
Chief Creative Officer: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Fabio Astolpho
Copywriter: Eduardo Andrietta
Photographer: Eduardo Rodrigues
Illustrator: Iran Alves da Silva
Nice
felicitats Neogama! és molt maca tota la campanya. I el concepte!
Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com
'art' is good 'dirt' is no good
me suena a ensuciarse hace bien de skip...
'art' is good
Not a so smart idea, but a good job (people like it).
it's different... from all the detergent ad's. Agree with atb2005 "dirt is NEVER good"
Simple ideas are the best !
done art' is good, but dirt ?
Theres a problema in translation.
The concept in portuguese works better for sure.
trend started by persil copied by surf exel and now this.
It's not copied... It's Unilever's strategy to use the same logo and campaign for different country of their premium brands. Omo in Brazil and Turkey, Persil in the UK and Surf Exel in India, i.e.
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