Description
Advertising Agency: Naked Australia
Print advertisement created by Naked, Australia for OMO, within the category: House, Garden.
Art Directors: Sesh Moodley, Kelly O'Rouke
Copywriters: Sesh Moodley, Paul Swann
Photographer: Chris Barlow
Wonderful idea. Engaging and on point.
update: too bad they seem to have "borrowed" the idea (see Vizir post below); 2 stars less
and even if this is acceptable in the 80's, does it make it less of a good idea? in advertising you should find the good remarkable solution with the least costs.. and it happened here in this ad
| everartz |
Well done
Digital product designer | Custom URL shortener and smart links
FYI those are not butterflies, they are moths, perfect one imo, lovely idea, nice execution, im not sure about he street light, but no other way to make the idea clearer i assume :) now i realised that the street lights kinda weird, like an industrial size street light lol.
Agree this is a little 80's ish
but they did do a good job on converting it to an earth hour topical ad
http://www.campaignbrief.com/2010/04/nakeds-persil-cleans-up-march.html
Nice idea! Need to work on DI and art direction.
The street-lamp looks so weird. There's hell lotsa great looking street photo in stock....
for a moment i thought its original..
Fresh (pun intended) approach...good
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I think; therefore I am
Tis very grainy thing but in general nice enough.
I'v never seen a lamppost that short though
Thank you for enlightening, I'll change the brand.
withalltherespects
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