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Artist

Campaign
Agency Network: 
Published/Aired: 
May 2013
Like
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Views
14274
OMO:  Artist
OMO Print Ad -  Artist

Also From This Campaign 3

Description

Print advertisement created by Lowe, South Africa for OMO, within the category: House, Garden.

Caption

Dirt is good.

Advertising Agency: Lowe + Partners, Johannesburg, South Africa
Creative Directors: Richard Denney, Peter Badenhorst
Art Director: Gavin Dexter
Copywriter: Stephen Pollock
Illustrator: Caroline Vos
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Mytwocents's picture

I think this ad is trying to say that dirt is good because only getting dirty you can develop your talents and be successful one day at painting (in this case), the visual isn't helping much.
Maybe I'm missing some cultural nuance, but feels very confusing.

Mytwocents
Activity Score 285
Copywriter
javierfma's picture

I think the one with the soccer reference is the best.

javierfma
Activity Score 62
mr.x's picture

Yes I agree. At the "end" of the illustration (top of the shadow) there should be like a part of a museum with her painting (behind red ropes and security glass maybe) and people taking photos.

mr.x
Activity Score 998
Forsbergs Skola
CrackerJackFlash's picture

excellent

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

adaxel's picture

Is it possible you all don't remember this concept in great campaign made by Santo Bs-As?
http://www.youtube.com/watch?v=SxUUXFE9cEU

adaxel
Activity Score 247
Copywriter at Saatchi & Saatchi
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