Agency Network: 
Published/Aired: 
October 2007
Omino Bianco:  Clothes
Omino Bianco Print Ad -  Clothes

Description

Print advertisement created by Publicis, Italy for Omino Bianco, within the category: House, Garden.

Caption

Your clothes are full of memories, take care of them with Omino Bianco laundry detergent.

Advertising Agency: Publicis, Milan, Italy
Creative Director: Alasdhair Macgregor-Hastie
Art Director: Patrizia Modena
Copywriter: Cinzia Crociani
Photographer: Giovanni Altana
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Highest Rated

tjb1970's picture

i actually like this one. the execution feels a little off, but i like the idea. smart.

tjb1970
Activity Score 490
Creative Director
Kateter's picture

my clothes are full of memories? no, no, no...

Kateter
Activity Score 2013
Copywriter
joanna_monkey's picture

Big yawn

joanna_monkey
Activity Score 152
Art Director at Singapore
doubleturban's picture

Hissssssssssss

doubleturban
Activity Score 118
Planner at Ogilvy New Delhi
tima_dematae's picture

Next!

tima_dematae
Activity Score 36
Client Servicing at Dentsu
thisoe's picture

some of them definitely...

thisoe
talking clohtes's picture

I had a pair of slacks that can tell you jokes. and a shirt with psychological issues.

talking clohtes
darrenalawi's picture

interesting but not wowing me.

darrenalawi
Activity Score 146
Web Designer/Developer at Barrington Sports |

Darren Alawi
Creative web & brand designer
http://www.darrenalawi.com/blog

Peter66's picture

Nice idea. Bad art direction. Bad photography.

Peter66
Activity Score 716
Guest's picture

How comes that clothes are full of memories??
"When clothes are walking by themselves, wash them with Omino Bianco".

Guest
kurtberengeiger's picture

Some of my memories (not to mention thoughts) can be pretty dirty. So I guess this detergent doesn't wash out all the dirt. Next.

kurtberengeiger
Activity Score 7307
Copywriter
Guest's picture

Uhhh?! Clothes full of memories?!?!?! So this product keeps the memories in?!?!?!

I prefer my clothes clean.

Guest
shalmilig's picture

nice concept.....!

shalmilig
Signe_S's picture

What about my memory of last weekend I had a large beer thrown over me. The smell was pretty much a large part of the memory. Will it stick?

Signe_S
Activity Score 353
Art Director at My own company
bknowlden's picture

Smart idea.

bknowlden
Activity Score 3635
Art Director |

--
brandon

www.brandonknowlden.com

twelve_noon's picture

oh come on this is really ok

twelve_noon
Activity Score 613
Creative Director
tjb1970's picture

i actually like this one. the execution feels a little off, but i like the idea. smart.

tjb1970
Activity Score 490
Creative Director
lonetta's picture

bad photography...but still..i like it!

lonetta
Activity Score 12
KerryChild's picture

My clothes are full of Kerry

KerryChild
Activity Score 183
Copywriter
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