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Published/Aired: 
July 2009
Omax:  View

Description

Print advertisement created by Publicis, India for Omax, within the category: Electronics, Technology.

Caption

Wide-angle lenses
Omax

Advertising Agency: Publicis, India
Executive Creative Director: Emmanuel Upputuru
Creative Director: Anindya Banerjee
Creative Group Head / Art Director: Raylin Valles
Copywriter: Emmanuel Upputuru
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everartz's picture

if they made one of the ladies pretend to be looking at the shooter, then it would have been funnier in my opinion.. it will look like he is using this camera to take shots of their butts unnoticed ;) ... again the ads are nice..

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

well... i don't see the difference because the picture already depicts him "using this camera to take shots of their butts unnoticed"

Guest
funky_frogii's picture

dude usually when guys take such photos , the girls don't see the guy, the people who see are others around so......i would give 10/10 . good one

funky_frogii
Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture

haha.. this is nice.

Guest
Guest's picture

This 1 is the best :)

Guest
thefakehuman's picture

nice concept...nice asses :)

thefakehuman
Activity Score 410

- Life Feeds on Life -

Guest's picture

Agreed...... agreed :)

Guest
Guest's picture

I think that's exactly what he is doing. The ad says that his lens is so wide that he can get the ladies in his frame without them ever knowing.

Guest
alexander_bickov's picture

This wide lenses. The asses fall in the frame

alexander_bickov
Activity Score 3281
Prof's picture

please god, make him stop.

i beg of you, make him stop to write stuff.

Prof
Activity Score 1449
Copywriter |

Quite really.

Guest's picture

LOL!

Guest
manumartin5's picture

you are right! very wide.

manumartin5
Activity Score 1194
Art Director at Infinity Advertising Services Pvt. ltd.
Guest's picture

I'd seen it before.. long ago. i dnt remember it... f**k! was that a dream?

Guest
Guest's picture

he does not need to pretend shooting somewhere else since they are not looking at him , he can simply shoot their asses

the idea is nice , but art direction is not good

Guest
Guest's picture

He is not pretending, he is actualy doing it. Thats the idea, the lens is so wide that he can get the ladies even though it looks like he is shooting somewhere else

Guest
Guest's picture

fucking great!

Guest
tirthomitro's picture

thanks alexander_bickov...
i wouldn't have got the otherwise brilliant idea
& execution if it wasn't for you!
and congrats to the creative team.

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

KbxAds's picture

LULZ

KbxAds
Activity Score 943
Copywriter at Surat, India |

www.be.net/karanbhatia

NomadDCLXVI's picture

i love it.
no doubts - wide angle

NomadDCLXVI
Activity Score 441
Creative Director |

dclxvi

bubblestheclownfish's picture

Very funny. Very clever. IMHO - turn him another 10 degrees left and you'd still get the idea, as right now it looks like he could be shooting a landmark off to the right. If we can see that he's looking at nothing in particular, we get the message more clearly. Not a deal killer, though :-)

bubblestheclownfish
Activity Score 614
Creative Director
Guest's picture

stuff like that has been made thuosands of times ..
and it doesn`t get more interesting..

Guest
Zeus's picture

buenas nalgas!!

Zeus
Activity Score 906
somewhere
Chopper's picture

No reason to point elsewhere with the two girls turn the other side.

Chopper
Activity Score 1015
Guest's picture

Con una sola referencia de mujeres bonitas bastaba. Esa idea también funciona con otros ejemplos.

Guest
Guest's picture

Done to death.

Guest
Guest's picture

Obviously clear but not clear...Am I explained myself?

Guest
david osagie's picture

Nice concept! the wide ass portrays the wide angle lenses

david osagie
Activity Score 5
Art Director at The Street Hawker
patUDAY's picture

Fandu!!!

patUDAY
Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

SoCH_TO's picture

awesome!!

SoCH_TO
Activity Score 970
Art Director |

Live with Passion

Guest's picture

Really good! Nice concept!

Guest
Guest's picture

Love all three. Stars all around.

On this one, I would have liked to see the ladies wearing two different pairs of shorts that happened to be the same length. The fact that they're the same pair in different colors bothers me a bit - even though it looks like they used the same model's butt and legs for both of the ladies. Just a detail to consider.

Guest
NatalieM's picture

Good one!

I, too, would have liked for the girls to look at him thinking he's shooting the scenery. It would have added a little interaction to the characters.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Guest's picture

Oh my, another fake ad from India... Shouldn't we have a category for those?

Guest
Nash Albacea's picture

LOL. This is so funny! I got the idea immediately! Very nice and clear message there!

Nash Albacea
Activity Score 22
University of the Philippines Manila
GraphicJ's picture

The "Wide Angle" text needs to be bigger.
Makes the persopn viewing this ad work harder. Bad for business.
...
Nonetheless Good idea. Just fix the text!

GraphicJ
Activity Score 51
Graphic Designer
joelapompe's picture

A funny coïncidence, LEICA made the same ads this year :
http://www.joelapompe.net/2009/07/23/photo-copy-la-meme-idee-ya-pas-ph...

joelapompe
Activity Score 3980
Guest's picture

Very good insight and creative concept, continue friends.
Mr. Shadow

Guest
Guest's picture

great idea...me likes.

Guest
Guest's picture

I had no idea what this was about. I mean, it became obvious. But why on earth would anyone take pics of those asses. Should have had some top-notch dirty leg. Those broads are 5's at best. Basically says, "If you can't pull real talent, use our lenses."

Guest
Guest's picture

I wanna do those butts one by one. hahah but nice stuff guys. damn im thinkin of being n those butts. ooooooo

Guest
Guest's picture

the only thing i dont like is that you can c he is using adidas shoes and socks :(

Guest
KbxAds's picture

This one? Or this one - http://www.coloribus.com/adsarchive/prints/nikon-wide-angle-nikkor-len...

Who copied who?
This is a job for Joe La Pompe

KbxAds
Activity Score 943
Copywriter at Surat, India |

www.be.net/karanbhatia

manumartin5's picture

Very creative. I must buy these lenses ;P

manumartin5
Activity Score 1194
Art Director at Infinity Advertising Services Pvt. ltd.
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