Sea turtle

Agency Network: 
June 2008
Olympus:  Sea turtle


Print advertisement created by JWT, Australia for Olympus, within the category: Electronics, Technology.

Advertising Agency: JWT Sydney, Australia
Executive Creative Directors: Andy DiLallo
Art Directors / Copywriter: Andy DiLallo
Group Account Director: Peter Bosilkovski
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Frits Harkema's picture

Well look at it this way:

* The images are not constructed like 80% of the other ads.
* It's not a bogus campaign.
* The images are not just there to show post production skills or to stun people by their complexity.
* Everybody can understand these at a blink (quite good for a print ad)
* Red eyes are done, but so are recall ads. You have to ask yourself:are they now used in a clever new way?

Unfortunately, red eyes are not an advantage of the camera. But it's a joke. So, is it wrong?

Unfortunately, a camera that works under water is not a unique thing to tell. Couldn't you find anything that would really make me buy this particular underwwater camera? Having said that I realise that most of the print Lions are actually ads for the category.

I do not think these are brilliant but I do think most of the former comments are to harsh.

Frits Harkema
Activity Score 713
decreative's picture

Frits's comments to be valuable. However, concerning the finish and the outlook of the print ad itself not to the level of a standard.

Activity Score 102
Graphic Designer at TONIC Communications LLC
XTG's picture

it could have been good, but i don't see what's so great about this machine; it goes underwater like dozes of others.
maybe it's the flash. i guess it had to have a power flash to make those animals eyes turn red...

Activity Score 1355
sparky's picture

i think these ads are okay. they show the beauty of beneath the waves. they also have a touch of humour.

Activity Score 454
Copywriter at M&C Saatchi
silenciorn's picture

I can only think on the Photoshop operator... years of study on how to remove red eye fromo photos... And then, put some red eye to submarine photos...
HA HA HA HA HA... among the features of the camera is not a red eye prevention... but it sure must have an amazing flash to produce those on turtles.... ha ha ha ha

Activity Score 153
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