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Say Ch

Agency Network: 
Published/Aired: 
November 2007
Olympus Print Ad -  Say Ch

Description

Business Manager: Danielle Lombardo:

Print advertisement created by Doug Agency, Canada for Olympus, within the category: Electronics, Technology.

Caption

The world’s fastest autofocus. Only in the new E-3.

Advertising Agency: doug agency, Toronto, Canada
Creative Director: Doug Robinson
Art Directors / Copywriters: Ian Schwey / Steffan Barry
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Alistair C.'s picture

good line, but for the average consumer i think it would need more to stress the sudden stop. maybe "Say ch-" ? or some visual thatcuts the word.

Alistair C.
Activity Score 692
Copywriter
Brainsugar's picture

"Say Switzerland"? why?

;-)

Brainsugar
Activity Score 1631
Copywriter
Rabubi's picture

Nice idea. I'd lose the ""s though.

Rabubi
Activity Score 560
Copywriter
ahmed ragheb's picture

no it's better with the < CH > !!

ahmed ragheb
Activity Score 297
Graphic Designer
Disco Munky's picture

Semantics aside, it's a nice thought and a nice clean simple ad. Made me smile a bit.... and considering my nuts hurt, that's saying something.

My ding-balls hurt because I fell down some stairs and this dickhead kicked me in the sac while I was down.

Fuckin cops.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

phoamcor's picture

Nice n simple

phoamcor
Activity Score 1284
the Pun-isher's picture

Clever.

the Pun-isher
Activity Score 228
all brand no flakes
Calibarak's picture

So?

Calibarak
Activity Score 302
triqaziz's picture

Good show.

triqaziz
Activity Score 133
The iDEA Company |

Tariq Aziz

R. Rinaldi's picture

Ahem.

R. Rinaldi
Activity Score 686
Singapore
theanc's picture

It works but people don't say "say cheese" while waiting for camera focus. People do that waiting for the best moment (people smiling and so on) to shoot the photo.

http://augustocorreia.carbonmade.com

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

eugenius's picture

idea nice but the camera edge out bit funny...

eugenius
Activity Score 396
Art Director
dcgroppo's picture

I like people smiling in photos, this doesn't help for the average consumer. Maybe for some pros that take pictures of everything in their way and then upload all that crap in flickr, but not for the average consumer.

dcgroppo
Activity Score 239
Other
republique's picture

love it, but art direction could be taken further.

republique
Activity Score 83
Republique Beirut
chederico's picture

Niiiiiiiiiiiiiiice :-D

chederico
Activity Score 40
copy writer
crisis's picture

Reminds me of the super-fast bonding glue ad that said "I can fixed it" which I think was smarter.

crisis
Activity Score 187
Writer
jsptrck404's picture

agree with the first poster - doesn't read as getting cut-off in mid-sentence at first glance without the payoff line (the world's fastest....)

otherwise, it's a nice simple ad that speaks to the benefit. works. not ground breaking. but works.

jsptrck404
Activity Score 437
Art Director |

| think small |

eugenius's picture

I still think the korean do the best.
check this out.
http://adsoftheworld.com/media/print/olympus_e_3_autofocus?size=_original

eugenius
Activity Score 396
Art Director
turuntun_pshhh's picture

i think it would work better for the sony smile shutter camera

turuntun_pshhh
Activity Score 129
Copywriter at J. Walter Thompson
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