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Campaign
Agency Network: 
Published/Aired: 
December 2009
Olympus Print Ad -  Male

Also From This Campaign 2

Description

Pen Series camera has over 50 years of history, one of the selling point of the camera is its timeless metal design body.

Print advertisement created by Turn, Hong Kong for Olympus, within the category: Electronics, Technology.

Caption

Pen. The New Timeless.

Advertising Agency: Turn, Hong Kong
Creative Directors: Tony Hon
Art Directors: Wai Ng, Steven To
Copywriter: Tony Hon
Photographer: Hei
Photo Retoucher: James / Surreal
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patUDAY's picture

Pain to understand. Nothing so great about this.

patUDAY
Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

munirgee's picture

It gives sense of tiredness. Did you see his facial expressions and moved neck. LETHARGIC!!!

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

desailly's picture

If the design of the camera is so timeless and iconic, why do you need the model?

desailly
Activity Score 470
Copywriter
silvi's picture

Xplain me before i get sleep

silvi
Activity Score 4172
Copywriter
lara nyc's picture

OH MY GOD! SO bad.....

lara nyc
Activity Score 55
fadirahhal's picture

Comon...

fadirahhal
Activity Score 235
Art Director at Emirates Hospital and CosmeSurge
tirthomitro's picture

thanks to the egency, i'm being able to write my fovourite expression of reaction:
WTF????

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

rolling.stone's picture

next time be more elucidative

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

mal5566's picture

Well the creatives are suppose to use classic icons, i.e. James Dean (a look alike featured here) to say TIMELESS.
Nevertheless it took some time for me to realize that so I guess it is not a good piece of communication.
Also the B&W photography could have been better executed.

mal5566
Activity Score 2
Creative Director at Hong Kong
thenewguy's picture

Yeah, after a bit, and reading the info, I finally focused on the camera, not the movie star lookalike or poor contrast. Then I saw that it does have a classic, timeless look. That metaphor, with half-hidden fake stars, is not working. In fact, it cheapens the product.

thenewguy
Activity Score 127
Copywriter at Quebec
JUST-IN's picture

Looks tired...^^

JUST-IN
Activity Score 23
Brisbane in Austrailia
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