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Koala

Campaign
Agency Network: 
Published/Aired: 
April 2008
Olympus:  Koala

Description

Print advertisement created by JWT, Australia for Olympus, within the category: Electronics, Technology.

Caption

Optical zoom. Olympus

Advertising Agency: JWT Sydney, Australia
Executive Creative Directors: Andy DiLallo, Jay Benjamin
Creative Group Head / Art Director: John Lam
Creative Group Head / Copywriter: Jason Ross
Typographer: Jeffrey Oley
Photographer: Adam Taylor
Retoucher: Electric Art
Account Service: Peter Bosilkovski
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Mandla N's picture

WTF am sure this guy is seeing only black

Mandla N
Activity Score 90
Art Director/Graphic Designer |

One may miss the mark by aiming too high as too low.

wildbore's picture

good job guys. well done!

wildbore
Activity Score 749
Creative Director at - - -
Pauflies's picture

I think it reminds me one campaign of ¿Nikon? but exagerated (that's what makes de point!) and better done.

Good work!!!!
h

Pauflies
Activity Score 205
Art Director at Art director / Road Publicity, Barcelona |

http://pauflies.blogspot.com/
http://pauflies-portfolio.blogspot.com/

Patrizio's picture

Interesting. So the zoom is so strong, that the animals are being sucked towards the lens. Hmmm, but then I don't see anything anymore... However it still is interesting. But IMO the art direction could be better. Especially the one on the koala.

Patrizio
Activity Score 172
Copywriter
sodomy's picture

I like it too, but i see somekind like this before.

sodomy
Activity Score 262
student academy of art university [advertising]
everartz's picture

there was an ad with a very similar idea very close to this concept done by nokia " please i dont have the link for it " and it was a lot funnier than this...
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

FlyingDogs's picture

Not just Nokia, but like Pauflies said, for Nikon as well. Even Contract, Mumbai did it very recently for some binocular brand.

That makes this campaign 'not ground-breaking' but its still nice to see.

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

FlyingDogs
Activity Score 968
Copywriter
johnny_corvair's picture

...ain't there similar ideas ALL the time???????

"it's all been done before"

johnny_corvair
Activity Score 42
art director, saudi arabia
Jet Propulsion Lab's picture

That's exactly why I absolutely LOVED that "Stalking" long-copy ad campaign for another binocular brand we saw a little while ago. That was such a fresh, entertaining piece of work for the category!!

Frankly, I'm just about bored to tears looking at these same visual ideas for the same product over and over again...

Jet Propulsion Lab
Activity Score 10679
Copywriter
wearmysocks's picture

Love these! Hilarious!
------------------------------------
Energizer Bunny arrested, charged with battery.

wearmysocks
Activity Score 1085
Copywriter at In-house at a multinational based in London |

------------------------------------
Energizer Bunny arrested, charged with battery.

the Pun-isher's picture

done. done. done soooo many times

the Pun-isher
Activity Score 228
all brand no flakes
tsea's picture

funny. love it.

tsea
Activity Score 123
Other |

tsea

nkad007's picture

intersting!

nkad007
Activity Score 96
Art Director
Davosk's picture

The executions far outweigh the idea.
There hasn't been a decent thing here for days.

Davosk
Activity Score 4813
Art Director
otto54's picture

Brilliant, i love the animal's faces. sooo funny.

otto54
Activity Score 381
Art Director |

----------------------------
Advertising pass, pasta remain...

Rajib's picture

Love it....

Rajib
Activity Score 369
Art Director |

<<.... Method in Madness ....>>

TrainRunner's picture

Idea is great. photography is amazing.

TrainRunner
Activity Score 225
Art Director
robottttrockkkk's picture

jajajaja, esta bueno.

[ http://eltubedeyou.blogspot.com ]

robottttrockkkk
Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
m í t i c o's picture

Very Good Work

Viva Honduras !!!

m í t i c o
Activity Score 676
Art Director at BBDO Honduras
dangerdude's picture

hilarious! (arent many great ideas repeated with modifications all the time? nobody complains about similar novels or movies)

dangerdude
Activity Score 58
American International School of Budapest
bknowlden's picture

Really nicely done. I'm willing to wager we'll see them in the next Archive...

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Rog's picture

Cute. But then, all us Aussies have a pet one.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

smilepig's picture

hey quite fun.good pic .I luv it

smilepig
Activity Score 254
Art Director
Junior's picture

Nice and funny. Liked it.

Junior
Activity Score 63
lucciano marisio's picture

el baile del koala (8)

repetidisimo el recurso

lucciano marisio
Activity Score 166
Copywriter |

Lu

weedtweed's picture

funny, but unrealistic since that dude will probably see nothing but a black image through his binoculars.

i like it anyhow. :D

weedtweed
Activity Score 62
Other
strongbone's picture

funny...

strongbone
Activity Score 107
Art Director at ScamAd
1983's picture

shity

1983
Activity Score 148
Copywriter
1983's picture

it dont deserves a a gold lion, maaaaaaaaayyyybeeee a bronze or a shortlist

1983
Activity Score 148
Copywriter
ralphstieber's picture

this is funny and good.

ralphstieber
Activity Score 136
Copywriter at Miami Ad School Berlin
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