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Elephant

Campaign
Agency Network: 
Published/Aired: 
May 2008

Description

Print advertisement created by JWT, Australia for Olympus, within the category: Electronics, Technology.

Caption

Ultra Zoom SP-570

Advertising Agency: JWT, Sydney, Australia
Executive Creative Directors: Jay Benjamin, Andy DiLallo
Art Directors / Copywriters: A. Chris Moreira, Mark Schöller
Retoucher: Lee Turner
Photographer: Dean Zillwood
CG Artist: Patrick Moreira
CG Lighting: Tylney Taylor
Account Service: Peter Bosilkovski
Creative Services Manager: Graeme de Vallance
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sold's picture

??

sold
Activity Score 3305
Copywriter
Corbeen's picture

zoom will bring them closer..

Corbeen
Activity Score 1093
Brainsugar's picture

Why the hell nobody write words on an ad?!!!! Is it complicated to write what, you Corbeen, said?
Olympus.New zoom to bring you things closer.

Pfffffff... Boring advertising only done for advertisers.

Brainsugar
Activity Score 1631
Copywriter
Mination's picture

Visual screams zoom for me. I dig this campaign, it feels like it's shot that split second before go time.

Mination
Activity Score 14
ackattak's picture

Seems like a first-round idea to me.

ackattak
Activity Score 396
Copywriter
Steviec's picture

It's a bit of a stretch.....

Steviec
Activity Score 126
Copywriter
Dudley's picture

Wow I could us one of those rubber bands to hold down the erection this kind of work gives me. Well done.

Dudley
Activity Score 77
washiam's picture

but what's the red stuff?.....

washiam
Activity Score 443
Art Director
lucky's picture

i think it's rubber. you know, when we push the zoom button,
we usually got the image gradually coming bigger in front of our lens..

maybe the ads talk like that

lucky
Activity Score 71
Art Director at BBDO Indonesia
andrekaze's picture

slingshot.

andrekaze
Activity Score 97
primo_susto's picture

just DONT get it, NO BODY GETS IT, so, it didn´t work...
lame

primo_susto
Activity Score 440
Graphic Designer
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