Cockatoo

Campaign
Agency Network: 
Published/Aired: 
April 2008
Olympus:  Cockatoo

Description

Print advertisement created by JWT, Australia for Olympus, within the category: Electronics, Technology.

Caption

Optical zoom. Olympus

Advertising Agency: JWT Sydney, Australia
Executive Creative Directors: Andy DiLallo, Jay Benjamin
Creative Group Head / Art Director: John Lam
Creative Group Head / Copywriter: Jason Ross
Typographer: Jeffrey Oley
Photographer: Adam Taylor
Retoucher: Electric Art
Account Service: Peter Bosilkovski
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Highest Rated

theanc's picture

Sure. Like everything else in advertising. Excellent campaign.

http://augustocorreia.carbonmade.com

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

esteb's picture

You see so close that you don't see.
Is this a plus?

esteb
Activity Score 673
art
www.lucabartoli.info's picture

esteb, u write idiot comment.
Is this a plus?

www.lucabartoli.info
Activity Score 36
copywriter / d'adda, lorenzini, vigorelli, bbdo / italy
ivan's picture

It's not meant to be taken literally. It's a poetic exaggeration.

ivan
Creative Director at Ads of the World
theanc's picture

Sure. Like everything else in advertising. Excellent campaign.

http://augustocorreia.carbonmade.com

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

Inverted's picture

Matt Damon

Inverted
Activity Score 193
Westerdals
mingmac's picture

I like the quality of the photos, very beautiful. I love the detail of feather.

mingmac
Activity Score 16
Academy of Art
booble's picture

nice :-)

booble
Activity Score 89
art director
the Pun-isher's picture

Can anyone explain. It seems we all come to this site for some kind of inspiration-i know i do.but these days all the ads tend to look and feel the same. If we all creatives pool their resources from the same place, isn't it natural that all the concepts and ads look the same. Take the above campaign for instances-I've seen this idea on this exact same site a few months ago.
Yes I know...blah, blah, get to the point.

Don't google your concept or use this as your only point of entry. Go see a play/Opera/ gang shootout or Koala giving birth. Get away from your desk and interact with real people.
Peace

the Pun-isher
Activity Score 228
all brand no flakes
ivan's picture

You're right. But there is always a next level. Getting inspiration from different sources is indeed very useful.

ivan
Creative Director at Ads of the World
mikepants2005's picture

Surely they should have had a guy with a huge pair of breasts in his face!

mikepants2005
Activity Score 504
Copywriter
ivan's picture

Haha! Nice. ;)

ivan
Creative Director at Ads of the World
Rog's picture

...and THERE'S our viral campaign!

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

FlyingDogs's picture

Nicely executed; unfortunately though, I've seen this concept before. Nikon, Nokia and an Indian binocular brand).

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

FlyingDogs
Activity Score 968
Copywriter
lucciano marisio's picture

No me gusta para nada, siempre repitiendo las mismas ideas

lucciano marisio
Activity Score 166
Copywriter |

Lu

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