Boy

Campaign
Agency Network: 
Published/Aired: 
March 2008
Olympus:  Boy

Description

Print advertisement created by JWT, Australia for Olympus, within the category: Electronics, Technology.

Caption

Capture every mood.

Advertising Agency: JWT Sydney, Australia
Creative Directors / Art Directors / Copywriters: Jay Benjamin, Andy DiLallo
Designer: Jeffrey Oley
Photographer / Retoucher: Simon Harsent
Creative Services Manager: Graeme de Vallance
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jeffjose's picture

nice one..
apt !

jeffjose
Activity Score 20
Web Designer/Developer
Jon-Paul Mountford's picture

Brave, and brilliant.
Could also have been an ad for schizophrenia.

www.jpmountford.com

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

vidya.shankaran's picture

you stole the words from my mouth..err post :):)
First thing that struck me was, schizophrenia!

vidya.shankaran
Activity Score 724
sodomy's picture

เ interesting, but I think it seems a little bit scary. T T First time I thought it's a ghost.

sodomy
Activity Score 262
student academy of art university [advertising]
jazarah's picture

i like it, a little bit scary though

jazarah
Activity Score 1262
Tincho's picture

Thats not the best way of selling a camera. Its too blured and looks like a bad photo, It doesnt work.

Tincho
Activity Score 1093
Art Director
bakhandurand's picture

YES I definitely agree with Tincho. If you MUST use a blurry picture in a camera ad, it's to show the problem with other cameras.

bakhandurand
Activity Score 19
Mohawk College
krautland's picture

you're communicating that the shutter is extremely slow, which is one of the main gripes people have with point and shoot cameras these days. whoever signed off on that strategy needs to be fired.

krautland
Activity Score 3216
Art Director at erm... no calls please.
Misstree's picture

This reminds me of that 'get back to yourself' campaign.

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

soopadirecta's picture

I LOVE IT. the virtues of the blurred image.

~

soopadirecta
Activity Score 6
student/chicago |

Treat yourself how you want to be treated.

alvinpck's picture

Look very similar to the one with photocopy technique posted recently.

...
http://alvinpck.deviantart.com/gallery/

alvinpck
Activity Score 1467
Art Director
laksh08's picture

verry sweet

laksh08
Activity Score 111
MUMBAI, INDIA
strawberry's picture

Scary!!

strawberry
Activity Score 36

Strawberry kisses ;*

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