Autofocus

Agency Network: 
Published/Aired: 
November 2007
Olympus:  Autofocus
Olympus Print Ad -  Autofocus

Description

Print advertisement created by Ogilvy, South Korea for Olympus, within the category: Electronics, Technology.

Caption

The fastest autofocus.

Advertising Agency: Diamond Ogilvy, Seoul, Korea
Chief Creative Director: Wain Choi
Art Director: Jaehyuk Jang
Photographer: Honik Lee
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creative420's picture

He he. Made me laugh.

creative420
Activity Score 279
Copywriter
Pogi5's picture

What the? Wasn't this posted up a few months back? Either way I love this ad! ROFLCOPTER

Pogi5
Activity Score 253
Art Director at Vancouver, BC
novel's picture

love it!

novel
Activity Score 190
Copywriter |

::son of mount malang::
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::

Rajib's picture

ha ha ha..... nice...

Rajib
Activity Score 369
Art Director |

<<.... Method in Madness ....>>

devkarthik's picture

clever.

- kk

devkarthik
Activity Score 409
gienel's picture

Awesome Work LOve it

gienel
Activity Score 339
Art Director at Art Director |

(my Life Is Design & Design Is my LIFE)

imke's picture

I M LOVIN IT

imke
Activity Score 472
whitespace's picture

Finally a camera brand honest enough to advertise to their core buyers.

whitespace
Activity Score 1953
Creative Director
andrej dwin's picture

I like the small detail of the book the guy on right reads. James Webb, lol.

http://checkthistrick.blogspot.com
*the best skate/snow/surfing videos and pictures.
*updated daily!

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells
http://www.adarena.net

jazarah's picture

haha... then I should buy one :)

jazarah
Activity Score 1262
SeanMartin's picture

Sad, tired idea. Mediocre art direction.

In general, not much of an attempt to do anything at all.

SeanMartin
Mr.Top's picture

Funny! ;)

Mr.Top
Activity Score 728
Mr.Top's picture

Nice insight.

Mr.Top
Activity Score 728
miguel's picture

Are they natural tits? Exellent retouch!!! hehehehehehehe

miguel
Activity Score 36
copywriter
Zekin's picture

Very funny...

for me was better if other men don't look her.

Zekin
Activity Score 102
o.m's picture

wow. ai'nt this advertising.

o.m
Activity Score 354
Graphic Designer at tania khosla design, bangalore |

http://ojasvimohanty.blogspot.com/

musback's picture

Brilliant! absolutely brilliant.
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
http://musback.blogspot.com

musback
Activity Score 355
Art Director |

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
http://musback.wordpress.com is looking for a job!

Duckman's picture

AUTOFOCUS :)))) So true...

Duckman
Activity Score 520
Art Director at Saatchi & Saatchi |

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

ivanshowfine's picture

gr8

ivanshowfine
Activity Score 131
Copywriter
fractalrene's picture

Hahaha, make it a campaign man! It has mileage.

fractalrene
Activity Score 1504
Copywriter
Sudharshan's picture

Neat!!

Sudharshan
Activity Score 34
TING - Chennai |

TING!

smilepig's picture

hey that's great.everyone look at her made more fun and insight.

smilepig
Activity Score 254
Art Director
monchebeat's picture

ajaja, great idea and strong concept.....and very truly insigth

monchebeat
Activity Score 114
Creative Director |

..::MONCHEBEAT::..

as89's picture

Very nice!!!!

as89
Activity Score 27
Graphic Designer at Publicidad Comercial Lowe and Partners - Honduras |

AS89

second_creator's picture

clicked

second_creator
Activity Score 754
Copywriter |

copywriter

mikepants2005's picture

For once, a CRACKING ad! A+++

mikepants2005
Activity Score 504
Copywriter
wapcaplet's picture

Lame. WRONG TYPE OF CAMERA FOR THIS AD!
Should've been for a hi-rez/fast zoom camera phone. Like the one that guy's holding. Y'know discreet. Not a big fat SLR.

Pervs.

wapcaplet
Activity Score 25
USA
vitorjim's picture
vitorjim
Activity Score 4
Blues
JAG's picture

Great art direction. Postures perfectly balanced, black/white comp matches camera, brings out the skin-tones. Wow impact.

JAG
Activity Score 166
Web design
Migzter13's picture

Men's Eyes = the greatest auto-focus lens ever invented:D

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Guest's picture

All looking good, but one great mistake is there,

All the guys should stand opposite to her to see her bxxbs

Also while she is bent down obviously the guys can see only the girls back.

Correct me if I'm wrong.

For me this ad fails in terms of technical details. :(

Guest
raajkmr's picture

All looking good, but one great mistake is there,

All the guys should stand opposite to her to see her bxxbs

Also while she is bent down obviously the guys can see only the girls back.

Correct me if I'm wrong.

For me this ad fails in terms of technical details. :(

raajkmr
Activity Score 9
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